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TV-Based Commerce Factors Increase Customer Satisfaction Through the Quality Attribute Analysis
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 Title & Authors
TV-Based Commerce Factors Increase Customer Satisfaction Through the Quality Attribute Analysis
Park, Joonyong; Shin, Minsoo;
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 Abstract
Recently, digital broadcasting service is growing as a TV-based commerce market spread. However, in previous studies, many researchers studied TV home shopping and T-Commerce separately each other, and there is little research on the attribute to increase the satisfaction of consumers. In this study, we analyzed the attribute to increase satisfaction of consumer using TV-based commerce, and we propose to the direction to move forward. We selected characteristics of TV home shopping and T-Commerce through previous studies, and analyzed satisfaction of customers with quality attributes of TV-based commerce using KANO model and ASC(Average Satisfaction Coefficient).
 Keywords
T-Commerce;TV Home-Shopping;Kano Model;Customer Satisfaction;Quality Attributes;Average Satisfaction Coefficient;
 Language
Korean
 Cited by
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