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A Study on Channel 4`s Station Identification: focused on `Modular Typography`
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  • Journal title : Cartoon and Animation Studies
  • Volume , Issue ,  2016, pp.241-262
  • Publisher : Korean Society of Cartoon and Animation Studies
  • DOI : 10.7230/KOSCAS.2016.42.241
 Title & Authors
A Study on Channel 4`s Station Identification: focused on `Modular Typography`
John, Adjah; Hong, Mi-Hee;
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 Abstract
British TV Channel 4 is one of the famous TV Channel in the world. Its station ID has also played a leading role in the developments of Motion Graphics including station IDs. This station ID`s main visual design concept is its name and an iconic logo `4` at the same time. The first channel 4 station ID was designed by using modular typography to construct the iconic `4`. Modular typography is a technique of creating letters with similar elements. Channel 4`s station ID was constructed from coloured polygons. The polygons split and converge at the same point in 3D space. Modularity in Channel 4`s station ID is evidenced by the similar units of polygons. After the first station ID, Channel 4 was re-branded. Eventhough the station IDs which followed did not use coloured and geometrical polygons, modularity is seen in most of the station IDs especially between 2004 - 2011. In these station IDs, the iconic `4` is formed from similar natural and environmental objects like rocks, buildings, lights etc. In this analysis paper, there is a visual narrative on the history of Channel 4, the concept of modular typography in the original station ID and the application of modular typography in other Channel 4`s station IDs.
 Keywords
Modular Typography;Station ID;Channel 4;
 Language
English
 Cited by
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