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Evaluating Pre-defined Kinetic Typography Effects to Convey Emotions
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 Title & Authors
Evaluating Pre-defined Kinetic Typography Effects to Convey Emotions
Lee, Joonhwan; Kim, Dongwhan; Wee, Jieun; Jang, Sooyeun; Ha, Seyong; Jun, Soojin;
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 Abstract
Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.
 Keywords
Kinetic Typography;Computer-mediated communication;Emotion;
 Language
Korean
 Cited by
1.
키네틱 타이포그래피를 위한 기본모션 API 설계 및 개발,조윤아;우성호;임순범;

한국멀티미디어학회논문지, 2015. vol.18. 6, pp.763-771 crossref(new window)
1.
Design and Implementation of the Primitive Motion API for Kinetic Typography, Journal of Korea Multimedia Society, 2015, 18, 6, 763  crossref(new windwow)
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