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An Empirical Study on Evaluation Criteria of Projection Mapping Videos in Terms of Public Design
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 Title & Authors
An Empirical Study on Evaluation Criteria of Projection Mapping Videos in Terms of Public Design
Lee, Young Woo;
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The necessity of an empirical study on how projection mapping videos are evaluated from consumers` point of view has arisen, as they can lead to visual pollution if factors including spatial characteristics around the structure and details of the contents are not taken into consideration. This study aims to evaluate projection mapping videos and elucidate the question on whether evaluation criteria positively influence the satisfaction level or not. Above all, five evaluation criteria including artistry, creativity, identity, immersion and usefulness were deducted and a hypothesis from preceding research "each evaluation criteria will positively(+) influence the satisfaction level of projection mapping video" has been established. In order to test the hypothesis, big domestic department stores which screened projection mapping videos were selected and a verification experiment has been conducted with ordinary citizens as subjects. In the result of the experiment, among the five evaluation criteria, artistry, creativity, and usefulness were chosen, while identity and immersion were dismissed. The result verifies that if useful information is provided in forms of interesting contents produced with distinctive ideas and creative methods, it will satisfy the consumers as attractive public design.
Projection Mapping;Evaluation-Element;Degree of Satisfaction;
 Cited by
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