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Effects of Tourism Storytelling on Satisfaction and Behavioral Intention of Chinese Tourists in Jeju
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 Title & Authors
Effects of Tourism Storytelling on Satisfaction and Behavioral Intention of Chinese Tourists in Jeju
Lin, Hua; Kim, Han Il;
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 Abstract
The purpose of this research is to analyze the factor of tourism storytelling through literature review, to figure out the relations of tourism storytelling-tourism satisfaction and tourism satisfaction -behavior intention. The total number of the questionnaire copies handed out was 440, and the 384 copies of them (the 184copies from Chinese tourists, and 200copies from Korean tourists) were used for the analysis. The results were as follows. First, it was found that the factor of tourism storytelling has influence on tourism satisfaction. Second, it was also found that the tourism satisfaction has influence on behavioral intention as well. And based on the above results, the research has figured out what factors of tourism storytelling mostly affect tourism satisfaction. By comparing Chinese and Korean tourist, and ultimately, suggested the best way to utilize this storytelling idea in a tourist area.
 Keywords
Tourism Storytelling;Tourism Satisfaction;Behavior Intention;
 Language
Korean
 Cited by
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