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Study on Contemporary Applications of Cultural Archetypes : focused on visualization of `The Golden Pig` in Geuknakjeon of Bulguksa Temple
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 Title & Authors
Study on Contemporary Applications of Cultural Archetypes : focused on visualization of `The Golden Pig` in Geuknakjeon of Bulguksa Temple
Lee, Young-suk;
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This study aimed to visualize a pig character targeting the golden pig in Geuknakjeon of Bulguksa Temple. As for a pig, it is included in this list of the 12 Chinese zodiac animals and controls Haeshinjang. Today, the characters market is enjoying rapid growth due to diversification of platforms. However, we do not see many characters made out of Korean traditional cultures and customs. This study first looks into significance of pigs that are often observed in Korean traditional culture and then offers possibilities of their being transformed into contemporary characters. In order to achieve the research goals, the study shed new light on the golden pig in Bulguksa Temple. As making contemporary applications to , the study proceeded with work of visualization. As for a face of a character, the study focused on that of the pig but regarding a body, the study applied a man`s body. After all, the study came up with this SD character in a second-proportioned figure. This study discuses formative characteristics of existing Buddhist cultural assets and uses the character for improving understanding on Korean traditional culture. In the future, the study will propose ideas on animation contents development targeting infants and children.
Cultural Archetype;The Gold Pig in Bulguksa Temple;Contemporary Application;
 Cited by
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