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The Development of Mobile Applications to Attract Customers in a Continuous Rewards
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 Title & Authors
The Development of Mobile Applications to Attract Customers in a Continuous Rewards
Lim, JinSeop; Shim, Jeachang;
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 Abstract
Many franchise stores are in the surrounding. These stores offer many membership services. But, small traders do not provide much customer management service. For example, non-franchised cafes provide the services through paper coupons. However, most of paper coupons are available only in one store that issued the coupon. Besides, these coupons are in stamp format. Due to the absence of customers` management service, it is hard for small traders to attract customers compared to the franchise. Therefore, in this paper, We had implemented a mobile application, and applied to new customer management service in order to increase the price competitiveness of small traders. This service issues electronic coupon through a mobile app. customers can receive a relatively large amount of discount, and a deadline of coupons are short. When customers use coupons, new coupons are issued at the same time. This structure can be powerful means to lead customers` frequent visit. Small traders can gain a lot of regular customers by using this service.
 Keywords
Electronic Coupon;Small Traders And Enterprisers;Regular Customer;Mobile App;
 Language
Korean
 Cited by
 References
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