JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Activation Measures for Rural Education Farms in Korea - focusing on IPA -
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Activation Measures for Rural Education Farms in Korea - focusing on IPA -
Son, Jindong; Kim, Seonhee;
  PDF(new window)
 Abstract
The Purpose of this study is to analyze the importance and satisfaction on the items related to rural education farm management. The survey was carried out on the operators of rural education farm from October 6th, 2014 to April 30th, 2015, and 144 questionnaires were used for the final analysis. According to the analysis result, In the first quadrant, the environment of the farms(safety of the education farms, accessibility to the farms) and the existing customer management(dealing actively with the customer complaints, consulting with schools regarding the hands-on education and the feedbacks) were included. In the second quadrant, fourteen items were included. To mention these items in detail, the environment of the farms(lounge area for the guiding teachers), customer management(diversification of the publicity for the education farms, efforts to secure loyal customers, efforts to create new customers), campaigns of publicity and contents of publicity management(diversification of the publicity channels for education farms, off-line contents management, on-line contents management), ensuring professionalism(worksheet development and utilization, periodical supplemental education for operators), hands-on education programs(new program development, customized program development, distinguished program development), costs(efforts for cost reduction, fees for hands-on education) were included. In the third quadrant, the environment of the farms(size of the education farms), publicity activities and publicity contents management(enthusiastic publicity activities), strengthening professionalism(participation in the training programs related to rural education farm management) and in the fourth quadrant, the environment of the farms(environmentally-friendly and aesthetic natural landscape, convenient facilities such as powder rooms and washstands, parking lots) were included.
 Keywords
IPA(Importance Performance Analysis);Rural Education Farm;
 Language
Korean
 Cited by
 References
1.
Cho, C. H., Lee, E. J. and Lee, S. D., 2003, A Study on the Post Occupancy Evaluation of User's on Recreation Forests, The Korean Academic Society Of Culture & Tourism, 5(2): 169-188.

2.
Chung, Y. C., 2005, Cooperation Method between agricultural, mountain & fishing villages experience and educational activity, green village business appraisal, MAFRA, 207-227.

3.
Chung, Y. C., 2012, Concept and Understanding of the Rural Educational Farm, RDA Rural Educational Farm(Basic), 53.

4.
Chung, Y. C., http://www.terrami.org

5.
Choi, Y. S., 2008, Educational Farm Business & possibility of HRD for Women, Gyeonggido Family & Women's Research Institute, 10: 3-4.

6.
Huang, B. W. and Yang, Y. C., 2011, Measuring Rural Tourism Value for Money: The Experience Economy of Leisure Agriculture in Central Taiwan, Management and Service Science, International Conference on 2011, 1-4.

7.
Jeong, C., and Seo, Y. S., Re-examination of Importance-Performance Analysis(IPA) Used in Tourism Studies in Korea, 2010, Journal of Tourism Studies, 22(1): 119-137.

8.
Jo, L. H., Park, D. B., Jo, E. H., Chung, Y. C., Ju, Y. M. and Han, S. Y., 2008, Ways to Enhance the Rural Education Farm, RDA Internal Data, 291.

9.
Kim, B. K., Result & Strategy of Rural Experience Business, RDA Rural Educational Farm(Basic), 29.

10.
Kim, C. B. and Chung, Y. C., 2015, Implications of Pedagogical Farms of France on Field Experience Learning of Korean Kindergarten and Elementary School, The Korean Society for Children's Media, 13(3): 323-348.

11.
Kim, K. S., 2012.1.26, A Report of Inquiries of Advanced Agricultures(France Education farm), ypsori.

12.
Kim, Y. G., 2009. Rural Experience & Tourism Education Activate Forum Kit, 8.

13.
Lee, J. E., 2013, Management and Practice of Field experience, RDA Rural Educational Farm(Advanced),

14.
Lee, Y. C., 2010, Redefine the Meaning of Education in Rural Area, Rural Educational Farm(Advanced), 5-6.

15.
Ohe, Y., 2013, Attitudes of Successors in dairy farms towards educational activity in Japan, BULLETIN-INTERNATIONAL DAIRY FREEDOM, 472, 89-93.

16.
Park, D. B., Jo, L. H., Ahn, O. S., Chae, H. S., Kim, K. H., Son, E. H., Doh, K. R. and Lee, G. H., 2012, Difficulties of Rural Education Farm Operators & Improvement Method of Management Activity, RDA Internal Data, 1-27.

17.
Park, D. B., Son, E. H., Doh, K. R., 2013, Educational effects of rural education farm & enhancement method for making the bestuse of educational effects, RDA Internal Data, 1-13.

18.
Park, D. B., Jo, L. H., Doh, K. R., Son, E. H., Chae, H. S., Yun, J. Y. and Seo H. S., , 2014, Method of Activating for Rural Education Farm, RDA, 1023.

19.
Park, D. -B. and Yoon, Y. S., 2009, Segmentation by motivation in rural tourism: A Korean case study, Tourism Management, 30(1), pp.99-109. crossref(new window)

20.
RDA, 2008, Work Manual for Rural Education Farm, 14-16.

21.
Roh, Y. H. and Jo, L. H., 2007, An Importance-Performance Analysis of Attractiveness Attributes Assessment for rural Tourism, Journal of the Korean Data Analysis Society, 9(1): 175-187.

22.
Ryu, S. Y. Kim, M. H. and Hwang, D. H., 2013, Success Factors of ecological Experience Program in Rural Area, Korea Tourism Research Association, 27(5): 203-219.

23.
Son, J. D., 2014, A Study on the Selection, Attributes, Attributes, Behavioral Intension & Educational Satisfaction in Rural Education Farm, Jeonju University Master's Thesis.

24.
Fong, S. F., Lo, M. C., Peter, S., Vikneswaran, N., 2014, The Impact of Local Communities' Involvement and Relationship Quality on Sustainable Rural Tourism in Rural Area, Sarawak. The Moderating Impact of Self-efficacy, Social and Behavioral Sciences, 144(20). 60-65.