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A Qualitative Study on Responsible Tour Operators' Perception and Operation Status
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 Title & Authors
A Qualitative Study on Responsible Tour Operators' Perception and Operation Status
Kim, Kyung-Hee; Kang, Sung-Jin;
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 Abstract
Responsible tourism attracting worldwide attention has supported local economy and community development as a type of alternative tourism. This study explored the perception toward fairness in tourism and operation status of responsible tour operators in South Korea by conducting in-depth interviews with probe questions. Ten responsible tour operators were interviewed with a semi-structured interview questionnaire for one upto two hours. From the interview data, six themes were identified as difficulties of responsible tour operators: lack of manpower, advertising and promotion, absence of marketing strategy, regulation, lack of budget and lack of recognition of responsible tourism. As government support identified through the interviews, there are the followings seven themes: a low entry barrier market, investment in human resources, resource utilization, community-based policies, connection with local produce, community support and connection system of responsible travel agencies with intermediate support organizations at a local level, The findings of this paper implicate the underlying subject of responsible tourism from a tour operators' perspective.
 Keywords
responsible tourism;tour operator;perception;
 Language
Korean
 Cited by
1.
공정관광객의 방문 동기에 따른 시장세분화 - 국내 공정관광객을 대상으로 -,김경희;이선민;

농촌지도와개발, 2015. vol.22. 3, pp.245-260 crossref(new window)
1.
Determinants of Re-participation for Rural Responsible Tourism, The Korean Journal of Community Living Science, 2016, 27, 1, 67  crossref(new windwow)
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