JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Analysis on Awareness and Characteristics of Consumers Purchasing Punica Granatum
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Analysis on Awareness and Characteristics of Consumers Purchasing Punica Granatum
Kim, Mi-Ok; Cho, Yong-Been;
  PDF(new window)
 Abstract
In this study, we examined the awareness of consumers purchasing Punica granatum by conducting a survey on consumption of Punica granatum for the consumer panel of the Rural Development Administration (RDA) and derived the purchasing characteristics from the actual purchase date analyzed in a Linear regression model and Tobit model. Most consumers had been purchasing Punica granatum for health and beauty, and the proportion of that consumers were willing to repurchase Punica granatum was 93.1%. The result of examining the biggest considerations in 5 point scale when choosing a Punica granatum was in the order of freshness (4.37)> price (4.15)> safety (4.13)> size(3.86)> brand (3.27)> discount event (2.76). When we compared the results between a linear regression model and tobit model, the signs of all variables are consistent with each other. However, it was estimated that all absolute values of the coefficient values in the results of the tobit model analysis were larger than the values in the linear regression model, except for the "favorite purchasing place" of a weekday traditional markets. Punica granatum is known as a good fruit for postmenopausal women and it seems that the higher age is, the more purchase there will be. The more income a housewife had, the greater purchase there was. In the case of the purchase amount, a selecting for a eating pleasure was bigger than a selecting for a need of health. Therefore, it is necessary to develop Punica granatum with a taste in consumer preferences.
 Keywords
Punica Granatum;consumer behavior;purchasing awareness;
 Language
Korean
 Cited by
 References
1.
권오상, 강혜정, 서종석, & 조용빈. (2014). 소비자패널 자료를 활용한 개별 소비자의 돈육 구매빈도, 구입부위 및 구입량 선택행위 분석. 농업경제연구, 55(3), 47-74.

2.
김미숙, 윤설희, 나환식, 박학재, 최경철, 양수인, & 이지헌. (2013). 국내산과 수입산 석류의 화학적 성분과 기능적 특성. 한국식품저장유통학회, 20(3), 342-347.

3.
김성용, 신재민, 전상곤, & 김윤식. (2011). 국내거주외국인의 국내산 과일 구매특성 및 선호도 분석. 농업경영.정책연구, 38(3), 503-528.

4.
남상호. (2011). 패널자료를 활용한 연구방법론. 한국사회보장학회 춘계정기학술대회(패널자료를 이용한 한국사회의 분석과 사회정책의 과제). 고려대학교, 서울.

5.
민인식, & 최필선. (2012). STATA 패널 데이터 분석. (주)지필미디어.

6.
박문영, 최현석, 조윤섭, 조혜성, 김은식, 정병준, 나양기, 국용인, & 정석규. (2012). 저장온도에 따른 단기 저장 석류과실의 품질변화. 한국국제농업개발학회지, 24(3), 337-341.

7.
송관정, 김은식, 나양기, 변만호, 박문영, & 문두경. (2013). 야열대.열대과수(유자.무화과.비파.석류.열대과수). 한국원예학회, 한국원예 발달사 (pp. 244-252). 도서출판 씨.아이.알.

8.
임청룡, 조용빈, & 조재환. (2014). 패널자료를 이용한 사과, 배, 감귤, 오렌지 수요체계 분석. 식품유통연구, 31(3), 67-84.

9.
이진우, 서귀수, 김덕현, 손장환, & 조동호. (2009). 오디, 석류, 시설무화과의 수익성 및 우수 경영사례. 영농활용자료. 농촌진흥청.

10.
진현정, & 최태환. (2013). 식재료시장의 구매특성과 직거래 요인 분석. 식품유통연구, 30(1), 1-21.

11.
최웅, 최정연, & 연형신. (2013). 식생할 라이프스타일에 따른 건강기능성 음료 구매특성에 관한 연구. 호텔리조트연구, 12(1), 179-196.

12.
한상우, & 이병오. (2010). 한우고기와 수입쇠고기의 구매특성에 관한 소비자 의식조사. 농업생명과학연구원 논문집, 22, 73-89.

13.
Deliana, Y. (2011). Consumer preference on import and local fruit in Indonesia. Seria Agronnomie, 54(2), 32-37.

14.
Grethchen. N. R., Yuko. O., & Dawn. T. M. (2012). Consumer motivation and buying behavior: The case of the local food system movement. Journal of Food Products Marketing, 18, 385-396. crossref(new window)

15.
Hsiao, C. (2002). Analysis of panel data (2nd ed.). Cambridge, England: Cambridge University Press.

16.
Park, H. M. (2009). Linear regression models for panel data using SAS, Stata, LIMDEP, and SPSS. IN: Indiana University Information Technology Services.

17.
Johan, B., & Courtney, B. (2012). Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market. Journal of International Consumer Marketing, 24, 338-355. crossref(new window)

18.
Muhammad, E. M., Muhammad, M. G., Hafiz, K., Qasim, A., Hira, H., Muhammad, N., & Bilal, A. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 23(1), 117-122.

19.
Riccarda, M., Roberta, R., & Dawn, T. M. (2011). Consumer preferences for fruit and vegetables with credence-based attributes: A review. International Food and Agribusiness Management Review, 14(2), 121-142.

20.
Wooldridge, J. M. (2002), Econometric analysis of cross-section and panel data. Cambridge, MA: MIT Press.