Mobile Browser UX Based on Mobile User Behavior Lee, Kate T.S.;
In mobile browser two mental models coexist; one for mobile users and the other for PC users. In this research shows that users apply these two mental models simultaneously while they use mobile browsers. However cases where these two mental models conflict with each other, rapid deterioration of usability of the UX based on the mobile user's mental model was evident. Also usability of mobile user interfaces for use cases like "View Mode" or "Copy and Send Mode" were also poor, and the research shows that these "Modes" could be substituted by gesture interaction with which users were already familiar.
Mobile Browser;Mobile User Mental Model;PC User Mental Model;Mode UI;