Advanced SearchSearch Tips
Experimental Comparisons of Leading Display and RSVP Display of Chinese Dynamic Text in Searching Tasks
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Experimental Comparisons of Leading Display and RSVP Display of Chinese Dynamic Text in Searching Tasks
Tong, Songzhen; Choe, Pilsung; Shi, Pei; Yang, Lin;
  PDF(new window)
Objective: This study investigates user performance and user perceptions of dynamic Chinese text displays (Leading display and RSVP display) when users search for target information. Background: Today, information searching with dynamic displays is widely used in TV programs, on Internet advertisements, for traffic information systems, and more. Method: A human factors experiment was conducted to compare both displays. Eighteen subjects participated in evaluating two simulated interfaces for the leading display and the RSVP display. Results: The results show that the leading display was better in terms of search time and certain subjective measurements (Easiness, frustration, anxiety). The latter results are consistent with the conclusions of other research efforts showing that dynamic displays are more effective and efficient when reading information. Conclusion: The leading display is more useful for Chinese users in terms of both information searching and information reading. Application: This study helps design dynamic displays written in Chinese texts.
Dynamic display;RSVP display;Leading display;Chinese text;Information search;
 Cited by
Chen, C. and Chien, Y., Effects of RSVP display design on visual performance in accomplishing dual tasks with small screens, International Journal of Design, 1(1), 27-35, 2007.

Chen, H. and Tsoi, K., Factors an affecting the readability of moving text on a computer display, Human Factors: The Journal of the Human Factors and Ergonomics Society, 30(1), 25-33, 1988.

Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology, MIS Quarterly, 13(3), 319-340, 1989. crossref(new window)

DiDomenico, A. and Nussbaum, M.A., Effects of different physical workload parameters on mental workload and performance, International Journal of Industrial Ergonomics, 41(3), 255-260, 2011. crossref(new window)

Dyson, M.C. and Haselgrove, M., The influence of reading speed and line length on the effectiveness of reading from screen, International Journal of Human-Computer Studies, 54(4), 585-612, 2001. crossref(new window)

Goonetilleke, R.S., Lau, W.C. and Shih, H.M., Visual search strategies and eye movements when searching Chinese character screens, International Journal of Human-Computer Studies, 57(6), 447-468, 2002. crossref(new window)

Hornbæk, K., Current practice in measuring usability: challenges to usability studies and research, International Journal of Human-Computer Studies, 64(2), 79-102, 2006. crossref(new window)

Juola, J.F., Tiritoglu, A. and Pleunis, J., Reading text presented on a small display, Applied Ergonomics, 26(3), 227-229, 1995. crossref(new window)

Juola, J.F., Ward, N.J. and McNamara, T., Visual search and reading of rapid serial presentation of letter strings, words, and text, Journal of Experimental Psychology: General, 111(2), 208-227, 1982. crossref(new window)

Kang, T.J. and Muter, P., Reading dynamically displayed text, Behavior and Information Technology, 8(1), 33-42, 1989. crossref(new window)

Laarni, J., "Searching for Optimal Methods of Presenting Dynamic Text on Different Types of Screens", Proceedings of the second Nordic conference on Human-computer interaction, (pp. 19-23), New York. 2002.

Lin, Y. and Shieh, K., Reading a dynamic presentation of Chinese text on a single-line display, Displays, 27(4-5), 145-152, 2006. crossref(new window)

Lin, Y., Ergonomic design on reading dynamic Chinese text from singleline displays. Thesis (PhD). National Taiwan Technology University, 2005.

Masson, M.E.J., Conceptual processing of text during skimming and rapid sequential reading, Memory & Cognition, 11(3), 262-274, 1983. crossref(new window)

Riccio, A., et al. Workload measurement in a communication application operated through a P300-based brain-computer interface, Journal of Neural Engineering, 8(2), 1-6, 2011.

Shneiderman, B., Designing the User Interface: Strategies for Effective Human-Computer Interaction. In Reading (3rd ed.). Reading, Addison Wesley. 1998.

Sun, F., Morita, M. and Stark, L.W., Comparative patterns of reading eye movement in Chinese and English, Attention, Perception, & Psychophysics, 37(6), 502-506, 1985. crossref(new window)

Tang, C., Yeung, L.A. and Chen, H., "The effective visual field in Chinese Reading", Cognitive processing of Chinese and related Asian languages, (pp.267-286), Hong Kong, 1997.

Wang, A. and Chen, C., Effects of screen type, Chinese typography, text /background color combination, speed, and jump length for VDT leading display on users' reading performance, International Journal of Industrial Ergonomics, 31(4), 249-261, 2003. crossref(new window)

Wang, A., Chen, C. and Chen, M., Effect of VDT leading display design of dynamic information on users' visual performance and visual fatigue, Journal of the Chinese Institute of Industrial Engineers, 19(2), 69-78, 2002. crossref(new window)

Wang, A., Fang, J. and Chen, C., Effects of VDT leading-display design on visual performance of users in handing static and dynamic display information dual-tasks, International Journal of Industrial Ergonomics, 32(2), 93-104, 2003. crossref(new window)

Yamada, F., Frontal midline theta rhythm and eyeblinking activity during a VDT task and a video game: useful tools for psychophysiology in ergonomics, Ergonomics, 41(5), 678-688, 1998. crossref(new window)

Yen, C., A study of user's reading preference on vertically displayed dynamic Chinese information, IEEE, 6(11), 931-934, 2011.