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A Study of Awareness Level Based on the Classification in Optical Shop Name - Foucused on University Students in Their Twenties and Thirties -
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 Title & Authors
A Study of Awareness Level Based on the Classification in Optical Shop Name - Foucused on University Students in Their Twenties and Thirties -
Lee, Ok-Jin; Jung, Se-Hoon;
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 Abstract
Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer. Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data. Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%). Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.
 Keywords
Optical shop name;Optical shop name awareness;Naming optical shop name;Number of syllables;Language of optical shop name;
 Language
Korean
 Cited by
1.
대안의 창출을 통한 안경원 브랜드 네이밍 연구,홍성일;곽호원;

한국안광학회지, 2016. vol.21. 3, pp.181-189 crossref(new window)
1.
Study on Brand Naming of Optical Shop through Creation of Alternative, Journal of Korean Ophthalmic Optics Society, 2016, 21, 3, 181  crossref(new windwow)
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