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Convergence of Education and Information & Communication Technology : A Study on the Communication Characteristics of SNS Affecting Relationship Development between Professor and Student
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 Title & Authors
Convergence of Education and Information & Communication Technology : A Study on the Communication Characteristics of SNS Affecting Relationship Development between Professor and Student
Chang, Jiyeun;
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 Abstract
This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.
 Keywords
SNS;Communication;Faculty Trust;Long-term Orientation;Relationship;
 Language
Korean
 Cited by
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대응일치분석을 이용한 SNS 이용 행태 조사 연구,김민정;

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스마트폰 동영상과 형성적 피드백을 활용한 핵심기본간호술 교육의 효과,채여주;하영미;

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커피전문점 직원의 팔로워십이 리더-구성원 교환관계, 지식공유 및 직무태도에 미치는 영향,김리경;박봉규;

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체험관광객(트라이투어슈머:Trytoursumer)의 관광 소셜미디어 채널 중요도 분석 연구,김영하;

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