JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Convergence of Education and Information & Communication Technology : A Study on the Communication Characteristics of SNS Affecting Relationship Development between Professor and Student
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Convergence of Education and Information & Communication Technology : A Study on the Communication Characteristics of SNS Affecting Relationship Development between Professor and Student
Chang, Jiyeun;
  PDF(new window)
 Abstract
This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.
 Keywords
SNS;Communication;Faculty Trust;Long-term Orientation;Relationship;
 Language
Korean
 Cited by
1.
A collaborative recommender system for learning courses considering the relevance of a learner’s learning skills, Cluster Computing, 2016, 19, 4, 2273  crossref(new windwow)
 References
1.
http://www.kisdi.re.kr/kisdi/fp/kr/publication/selectResearch.do?cmd=fpSelectResearch&sMenutype=2&controlNoSer=43&controlNo=13605&langdiv=1

2.
E. L. Jeong. and Y. H. Park. "Relation among Faculty Trust, Learning Motivation, and School Adjustment of College Students", Asian Journal of Education, Vol. 9, No. 1, pp. 73-93, 2008. crossref(new window)

3.
Anderson, J. C., and J.A. Narus, "A Model of Distributor Manufacturer Firm Working Partnerships", Journal of Marketing, Vol. 54, pp. 42-58. 1990.

4.
Morgan, R. M. and Hunt, S. D., "The Commitment-Trust Theory of Relationship Marketing", Journal of Marketing, Vol. 58, pp. 81-101. 1994.

5.
D. J. Kim, "An Empirical Study on User Satisfaction and Influencing Factors for Continuous usage of Social Network Service", Ph.D. dissertation, Chung-Ang University.

6.
M. K. Lee., "The Structural Relationships among SNS(Social Networking Service) Characteristics, Reliability, Commitment, Purchase Intention. -Focusing on K Airline", Journal of the Korea Entertainment Industry Association, Vol. 8, No. 4, pp. 57-71. 2014.

7.
Weinstein, R. S., Children's knowledge of differential treatment in school: Implications for motivation. In T. M. Tomlinson (Ed.), Motivating students to learn: Overcoming barriers to high achievement, Berkeley, CA:McCutchan, pp. 197-224, 1993.

8.
Furrer, C., and Skinner, E., "Sense of relatedness as a factor in children's academic engagement and performance.", Journal of Educational Psychology, Vol. 95, No. 1, pp. 148-162, 2003. crossref(new window)

9.
S. J. Lee. and J. S. Han, "A study of the development and validation of teacher-trust scale for adolescences, The Korean Journal of Educational Psychology, Vol. 18, No. 3, pp. 23-39, 2004.

10.
Bryk, A. and Schneider, B., Trust in schools. Russell Sage Foundation. 2002.

11.
Hoy, Wayne K. Tschannen-Moran, Megan, "Five Faces of Trust: An Empirical Confirmation in Urban Elementary Schools.", Journal of School Leadership, Vol. 9, No 3. pp 184-208, 1999.

12.
J. Y. Chang, "A Study on "Education in Dialogue Relationship" Proposed by Martin Buber", Ph.D. dissertation, Chung-Ang University, 2002.

13.
D. W. Han. and M. C. Kang., ""An Empirical Study of applying SNS to lecture and professor trust", Journal of Digital Convergence, Vol. 12, Issue 10, pp. 531-539. 2014.

14.
E. H. Oh, "A Study on Main Features of SNS User Acceptance Decision", Management and Information Systems Review, Vol. 31, No. 3, pp. 47-73, 2012.

15.
Sharma, N. and Patterson, P. G., "The Impact of Communication Effectiveness and Service Quality on Relationship Commitment in Consumer, Profrssional Service", Journal of Services Marketing, Vol. 13, pp. 151-170. 1999. crossref(new window)

16.
Ganesan, S., "Determinants of Long-term Orientation in Buyer-seller Relationships", Journal of Marketing, Vol. 8, pp. 1-19, 1994

17.
Thomas G. Noordewier, George John and John R. Nevin, "Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships Journal of Marketing", Vol. 54, No. 4, pp. 80-93, 1990. crossref(new window)

18.
Gefen, D. and Straub, D., "A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example," Communications of the Association for Information Systems, Vol. 16, 2005.