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Subject: A Study on the Influence of Exhibition Communication Media on a Visitor`s Satisfaction and Re-visit
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 Title & Authors
Subject: A Study on the Influence of Exhibition Communication Media on a Visitor`s Satisfaction and Re-visit
Kim, Hyung-Jun;
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This study empirically analyzed the influence of media on a visitor`s satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor`s satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor`s satisfaction and re-visit were `Docent` and `Website` factors. Accordingly, it is judged that it`s necessary to more preferentially consider `Docent` and `Website` factors than the other factors in order to increase a visitor`s satisfaction and re-visit. Third, it`s possible to interpret that the bigger a visitor`s satisfaction, the higher a visitor`s intention to re-visit through the verification that a visitor`s satisfaction will have a significant influence on a visitor`s re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor`s satisfaction and re-visit.
Exhibition Communication Media;Visitor`s Satisfaction;Re-visit;
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