JOURNAL BROWSE
Search
Advanced SearchSearch Tips
Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation
Yang, Jong-Im; Hwang, Dae-Yong; Lee, Jung-Kyu;
  PDF(new window)
 Abstract
This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.
 Keywords
Insect experience orientation;Insect experience program; industrialization;Ptecticus tenebrifer;
 Language
Korean
 Cited by
 References
1.
Choi, Y.C., 2008. Status of technology development and future perspective for useful insect's industry. Symposium of Rural Development Administration for Useful Insect Industry's Development Establishment, 41-62.

2.
Hair, J.F., Anderson, R.E., Tatham, R.L., Black, W.C., 2006. Multivariate data analysis, 6th ed., New Jersey: Prentice Hall.

3.
Han, S.H., Yoon, Y.S., Choi, Y.J., 2012. The study on the effects of inbound tourist's experience orientation for experience activity preference. Int J. Tourism & Hospitality Res. 26, 181-198.

4.
Kim, B.S., 2008. Current status and direction of improvement of domestic insect's industry. Symposium of Rural Development Administration for Useful Insect Industry's Development Establishment, 63-71.

5.
Kim, B.W., 2009. Reason for attending ecological experience expo and research concerning the level of satisfaction among attendees: With emphasis on the 2008 Ham Pyeong World Butterfly Insect Expo. J. Tourism Res. 23, 301-319.

6.
Kim, M.S., 2012. Effects of ecology experience program utilizing the ecological learning centers in the school on elementary school students' attitude toward science. Master's thesis of Korea Kyowon University, 17-57.

7.
Kim, S.Y., Kim, S.H., Choi, H., Park, J.B., Park, H.C., Lee, Y.B., Kim, N.J., 2013b. Website monitoring on the behavior of consumers for educational pet insects. Korean J. Appl. Entomol. 52, 335-340. crossref(new window)

8.
Kim, S.Y., Kim, S.H., Jung, J.C., Lee, K.B., Kim, N.J., 2013a. Effects of experience-based learning program using singing insects. J. Seric. Entomol. Sci. 51, 114-118.

9.
Lee, J.Y., Yoo, J.R., Jo, H.M., Jo, T.Y., 2005. A study of experience of festival program-by the case of "Seo san Haemi Eup sung" Festival. Korea Academic Soc. Cul. & Tour. 7, 97-111.

10.
Lee, J.H., Kim. S.T., 2008. Review of law and policy for insect's industrialization, RDA, 87-117.

11.
Masberg, B.A., Silverman, L.H., 1996. Visitor experiences at heritage sites: A phenomenological approach. J. Travel Res. 34, 20-25. crossref(new window)

12.
Ministry of Agriculture, Food & Rural Affairs, 2010. A five-year plan for the 1th insect's industry promotion.

13.
Rural Development Administration, 2013. Trend and prospect of world agriculture & food industry. World Agro. 59, 1-18.

14.
Rural Development Administration, 2015. Seminar for invigoration of insect industry. http://m.todayan.com/news/articleviewhtml (accessed on 15 Apr., 2015).

15.
Seo, J.H., 2012. A study on active plan for ecotourism as use of insects in Gurye-county. Namdo Munhwa Yongu. 22, 181-199.

16.
Sheppard, D.C., Tomberlin, J.K, Joyce, J.A., Kiser, B.C., Sumner, S.M., 2002. Rearing methods for the black soldier fly (Diptera: Stratiomyidae). J. Med. Entomol. 39, 695-698. crossref(new window)

17.
Son, S.M., 2007. The relations between the programs, physical elements, visiting intention with experience orientation of festivals. J. Korean Event Convention 3, 1-23.

18.
Tomberlin, J.K., Sheppard, D.C., 2002. Factors influencing mating and oviposition of black soldier flies (Diptera : Stratiomyidae) in a colony. J. Entomol. Sci. 37, 345-352.