JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The Infrastructure of Public Opinion Research in Japan
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
The Infrastructure of Public Opinion Research in Japan
Kubota, Yuichi;
  PDF(new window)
 Abstract
This article introduces the infrastructure of public opinion research in Japan by reviewing the development of polling organizations and the current situation of social surveys. In Japan, the polling infrastructure developed through the direction and encouragement of the U.S. occupation authorities. In the early 1969s, however, survey researchers began to conduct their own original polls in not only domestic but also cross-national contexts. An exploration of recent survey trends reveals that polling organizations tended to conduct more surveys during summer, in the mid-range of sample size (1,000-2,999), based on random sampling (response rates of 40-50%), and through the mail between April 2011 and March 2012. The media was the most active polling sector.
 Keywords
Public Opinion Research;Survey Modes;Response Rates;Japan;
 Language
English
 Cited by
 References
1.
Cabinet Office of Japan. (2011). The Present Circumstances of Public Opinion Polls. Retrieved September 2, 2013, from http://www8.cao.go.jp/survey/genkyou/h23/h22-genkyou/index.html.

2.
Cabinet Office of Japan. (2012). The Present Circumstances of Public Opinion Polls. Retrieved August 29, 2013, from http://www8.cao.go.jp/survey/genkyou/h24/h23-genkyou/index.html.

3.
Heath, Anthony, Stephen Fisher, and Shawna Smith. (2005). The Globalization of Public Opinion Research. Annual Review of Political Science, 8, 297-333. crossref(new window)

4.
Inaba, Akihide. (2007). Problems Relating to Declining Response Rates to Social Survey Research in Japan: Trends After 2000. International Journal of Japanese Sociology, 16 (1), 10-22. crossref(new window)

5.
Inoguchi, Takashi and Seiji Fujii. (2009). The AsiaBarometer: Its Aim, Its Scope and Its Development. In Valerie Moller, Denis Huschka and Alex C. Michalos (eds.), Barometers of Quality of Life Around the Globe: How Are We Doing? Social Indicators Research Series Vol.33 (pp.187-232). Netherlands: Springer. crossref(new window)

6.
Ito, Youichi and Shinsaku Kohei. (1990). Practical Problems in Field Research in Japan. In Uma Narula and W. Barnett Pearce (eds.), Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research (pp.89-121). Hillsdale: Lawrence Erlbaum.

7.
Iwai, Noriko and Tokio Yasuda. (2009). Family Values in East Asia: A Comparison among Japan, South Korea, China, and Taiwan based on East Asian Social Survey 2006 (in Japanese). Kyoto: Nakanishiya Shuppan.

8.
King, Gary, Christopher J. L. Murray, Joshua A. Salomon, and Ajay Tandon. (2003). Enhancing the Validity and Cross-Cultural Comparability of Measurement in Survey Research. American Political Science Review, 97 (4), 567-583. crossref(new window)

9.
Kuroda, Yasumasa. (1974). Public Opinion Surveys in Japan: Prospects for a Data Library. Public Data Use, 2 (3), 26-29.

10.
Lewis, Ralph and Helen M. Crossley. (1964). Opinion Surveying in Korea. Public Opinion Quarterly, 28 (2), 257-272. crossref(new window)

11.
Min, Crystal Dawn. (2006). Existence Challenged, Progress Envisioned, Culture Compromised: The Effects of Western Influences on Traditional Values in South Korea. Unpublished paper.

12.
Minato, Kunio. (2008). Cross-national Social Survey in East Asia: World Values Survey, ISSP, AsiaBarometer, Asian Barometer, East Asia Value Survey and EASS. JGSS Research Series 7.

13.
Nisihira, Sigeki. (1964). Le Niveau des Connaisances de la Jeunesse au Japon: La Comparaison avec les pays Occidentaux. Sondages, 26e, annee.

14.
Nisihira, Sigeki. (1970). Les Attitudes des Japonais envers la Religion. Annals of the Institute of Statistical Mathematics, Supplement 6.

15.
Nisihira, Sigeki. (1983). Public Opinion Polling in Japan. In Robert M. Worcester (ed.), Political Opinion Polling: An International Review. London: Macmillan.

16.
Rohme Nils. (1997). The Freedom to Publish Opinion Polls: Report on a Worldwide Study. Amsterdam: European Society for Opinion and Marketing Research (ESOMAR).

17.
Smith, Tom W. (2004). Freedom to Conduct Public Opinion Polls around the World. International Journal of Public Opinion Research, 16 (2), 215-223. crossref(new window)

18.
Spangenberg, Frits. (2003). The Freedom to Publish Opinion Polls: Report on a Worldwide Update. Amsterdam: European Society for Opinion and Marketing Research (ESOMAR).

19.
Suzuki, Tatsuzo. (1972). Ethnic Japanese in Honolulu, Hawaii: Relevance to National Traits Surveys (in Japanese). Gakujutsu-Geppou, 24 (11), 37-44.

20.
Synodinos, Nicolaos E., Shigeru Yamada. (2000). Response Rate Trends in Japanese Surveys. International Journal of Public Opinion Research, 12 (1), 48-72. crossref(new window)

21.
Yamada, Shigeru and Nicolaos E. Synodinos. (1994). Public Opinion Surveys in Japan. International Journal of Public Opinion Research, 6 (2), 119-138.

22.
Yoshino, Ryozo. (2002). A Time to Trust? A Study on Peoples' Sense of Trust from a Viewpoint of Crossnational and Longitudinal Study on National Character. Behaviormetrika, 29 (2), 231-260. crossref(new window)

23.
Yoshino, Ryozo and Chikio Hayashi. (2002). An Overview of Cultural Link Analysis of National Character. Behaviormetrika, 29 (2), 125-141. crossref(new window)