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An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues
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  • Journal title : Fashion & Textile Research Journal
  • Volume 17, Issue 6,  2015, pp.895-906
  • Publisher : The Society of Fashion and Textile Industry
  • DOI : 10.5805/SFTI.2015.17.6.895
 Title & Authors
An Analysis of the Strengths and Weaknesses of Seoul Fashion Week with a Focus on Organisational Issues
Kim, Hye Eun;
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Seoul Fashion Week aims to be the world’s fifth Fashion Week from the year after 2000. This has involved significant labour and investment, not all of which has been successful. This study analyses the strengths and weaknesses of SFW based on the London Fashion Week as a successful model. By identifying its obvious and less obvious characteristics, this analysis aims to diagnose SFW’s current status in order to upgrade the event at an international level. Key factors are organisational body, designers, visitors, sponsors, schedule, venue, main events and supportive events. The following points have emerged from the research: the success of Seoul Fashion Week was based on the combination of separate collections, an appropriate fashion show venue, and the active role of new designers. The problems were: lack of an independent organisation, non-professional staff, lack of diverse visitors, exclusive governmental funding, late timing, excessive distance from the main European and American fashion markets, lack of sustainability of the main events, a limited variety of supportive events, the absence of online promotion and, last but not least, no distinctive features. The study concludes that Seoul Fashion Week has great potential with its fast growth and young designers. This should be complemented with an independent organisation and effective administration and strategy.
Seoul Fashion Week;organisation;buyers;governmental sponsorship;online promotion;
 Cited by
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한국의류산업학회지, 2016. vol.18. 3, pp.272-281 crossref(new window)
An Investigation into the Nurturing Strategy of Korean Young Designers in the International Market Expansion - Based on London's Young Designers' Support Programs -, Fashion & Textile Research Journal, 2016, 18, 3, 272  crossref(new windwow)
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