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An Investigation into the Nurturing Strategy of Korean Young Designers in the International Market Expansion - Based on London`s Young Designers` Support Programs -
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  • Journal title : Fashion & Textile Research Journal
  • Volume 18, Issue 3,  2016, pp.272-281
  • Publisher : The Society of Fashion and Textile Industry
  • DOI : 10.5805/SFTI.2016.18.3.272
 Title & Authors
An Investigation into the Nurturing Strategy of Korean Young Designers in the International Market Expansion - Based on London`s Young Designers` Support Programs -
Kim, Hye Eun;
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From the year 2000 on, Seoul has aimed to be a fashion city, and thus has been supporting young designers through Seoul Fashion Creative Studio, Generation Next, Le Dome, Concept Korea, etc. London is famous for nurturing young designers through the joint help of government, schools and industries: Alexander McQueen, Christopher Kane and Peter Pilotto are successful cases. Therefore, this research aims to suggest a direction for policies aimed at helping young designers in the international market, on the basis of London`s nurturing programs and ideas from a literature review and case studies. The results are below. Firstly, a step-by-step supporting program is recommended. Secondly, long-lasting, sustainable programs are considered essential to support designers after the end of their contracts. Thirdly, practical assistance is preferred to monetary funding in order to lighten the designers` lot and in the interests of transparency. The mentoring service should be strengthened for the designers to eventually become independent. The support should be tailor-made according to items. Fourthly, the supporting programs should be promoted. Fifthly, government and industries should collaborate. Sixthly, `de minimis` against overlapped support should be legislated. For these, the change of supporting method can be helpful; an independent administrative organisation plans and collects funds from governments and companies. Through these programs and any subsequent studies, Seoul could become a fashion city where young designers play active roles at a global level.
Korean young designers;international market expansion;supporting program;London`s supporting strategy;Seoul`s supporting strategy;
 Cited by
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