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Analytical Study for Typology of Signage Market : by applying Q methodology
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 Title & Authors
Analytical Study for Typology of Signage Market : by applying Q methodology
Kim, Hang Sub; Lee, Bong Gyou;
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 Abstract
Defining of signage market types is an issue of great interest for both service providers and consumers. Through an interview with an expert with a deep understanding about digital signage in early-media stage, and based on analysis results, this study induced three types of signage market types. Each signage market type can be explained by their similar thoughts, opinions, concepts, and behaviors, but are dependent on the differences in a user experiences and knowledge. The study named the interactive signage market as Type 1, the network signage market as Type 2, and the signage-coupled-with-other-media market as Type 3.
 Keywords
Signage;Q methodology;market definition;market typology;
 Language
Korean
 Cited by
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