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A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students
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 Title & Authors
A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students
Lee, Byung-Hye;
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The purpose of this study was to investigate the determinant factors of the social capital construction through socal media focused on social media use, motives, trust. Total of 261, college students participated in this study. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and path analysis based on structural equation model analysis using IBM SPSS 21 and IBM AMOS 21 program. Results show that social media use, motives(employment/reminiscences) and social media trust influenced positively on bridging social capital. Second, motives of use(information/exchange) and social media trust influenced positively on bonding social capital. Finally, social media use, specifically, social media trust generally promotes participatory social capital.
Social Media;Social Capital;Determinant Factors;Trust;
 Cited by
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