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A Study on Satisfaction and Dissatisfaction Coexistence of Social Network Service
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 Title & Authors
A Study on Satisfaction and Dissatisfaction Coexistence of Social Network Service
Lee, Jae-Beom; Lee, Jae-Beom; Park, Chanuk;
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Social network services, it has attracted a lot of popularity that it us to allow the formation of past human network has been thought possible only in the main offline also on-line and mobile. However, by a variety of SNS with a recent other features it appeared a lot, the user, rather than stick to one SNS use only, if necessary, to join simultaneously two or more kinds of SNS status it is. By problem of invasion of privacy in recent SNS is a problem of, the user, in many cases that I have to worry about whether or not to leave the mainly use SNS. This study focused on these aspects and trying to figure out whether changing the SNS people to why use. Therefore, it is possible to obtain two factor theory is trying to figure out the psychology of users feel satisfaction SNS use and unsatisfactory at the same time as the significant result.
Social Network Service;Interactivity;Two Factor Theory;Satisfaction;Dissatisfaction;
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