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Structural Relationship between Individual Factor, Quality Factor and Immersion in Impact Analysis of Facebook Persistance
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 Title & Authors
Structural Relationship between Individual Factor, Quality Factor and Immersion in Impact Analysis of Facebook Persistance
Joo, Young-Ju; Chung, Ae-Kyung; Lee, Minyeong;
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As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users` intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence.
 Cited by
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