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A Study on description method of product information by utilizing a display specific for store support
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 Title & Authors
A Study on description method of product information by utilizing a display specific for store support
Hong, Sinyou; Kim, Hyung-O; Ann, Myungsuk; Lee, Seungyoun; Cha, Jaesang;
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 Abstract
Various products are displayed and traded in superstores. Therefore, providing the information of these diverse products plays a crucial part in acknowledging their presence. Currently, superstores mostly utilize printed materials to provide product information and promotion of displayed products. A display equipment is utilized for providing product information and promotion of certain high-end and new products. As such, utilizing an expensive display equipment in order to provide product information fragmentarily for 1 product or successively can be referred to as being inefficient. This paper aims at proposing a method that enables the description of product information efficiently by utilizing a display specific for store support in order to overcome the restriction mentioned above. A test was executed in order to verify the potential of the method of providing product information though the proposed display.
 Keywords
Display specific for store support;description of product information;product promotion;information display method;
 Language
English
 Cited by
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