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Comparative Analysis of Calculation Methods on Willingness to Pay for Introduction of Emergency-call System
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 Title & Authors
Comparative Analysis of Calculation Methods on Willingness to Pay for Introduction of Emergency-call System
Lee, Yoonjung; Do, Myungsik; Jang, Taek young; Han, Daeseok;
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 Abstract
This study aimed at suggesting Willingness To Pay (WTP) for introduction of the Traffic Accident emergency Call (TAC) system by using Contingent Valuation Method (CVM) which is a general valuation method. As the method, this study suggested a WTP estimation method of the TAC system with the double-bound dichotomous choice model. In previous studies, the data are processed differently according to the type of questions and analysis models used for the calculation of willingness to pay. Therefore, we re-organized the model by the cases using the truncated data sets, and showed the difference in WTPs. The dataset was developed by more than 500 questionnaire obtained from online and offline survey with the consideration of composition ratio by age group referring housing census in 2010 to mitigate regional bias of samples. At last, this study applied various statistical methods, survival analysis, multiple regression, and Tobit model for better interpretation of the questionnaires.
 Keywords
Contingent Valuation Method(CVM);Willingness to Pay(WTP);Double Bounded Dichotomous Choice Question;Survival Analysis;Tobit Model;
 Language
Korean
 Cited by
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