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A Study on the Relationship between Operational Method and Performance of Web Sites - Effect of CSR on Employees` Organizational Commitment and Productive behaviors -
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 Title & Authors
A Study on the Relationship between Operational Method and Performance of Web Sites - Effect of CSR on Employees` Organizational Commitment and Productive behaviors -
Park, Jong-Pil; Park, Mi; Kim, Hyung-Wook;
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Purpose: By analyzing what kind of organizational reaction is shown by employees to corporate social responsibility (CSR), I want to propose a plan to maximize achievement(organizational commitment and productive behavior) within corporation. Methods: Regression analysis is used to analyze relationship between CSR awareness and achievement within corporation. Then structural equation model is used to check control effect of corporate member`s participation in CSR. Results: It is proved that employee`s CSR awareness has positive relationship with organizational commitment and productive behavior. It is shown that when employees have participated in CSR programs directly, effectiveness of relationship was especially higher for Organizational Citizenship Behavior (OCB) and innovative behavior. Conclusion: In order to increase organizational commitment and productive behavior of employees, corporation`s social responsibility management, in other words ethical management must be used so their motivation can be increased and so they can directly participate in CSR programs which will increase effectiveness of organization.
Corporate Social Responsibility(CSR);Organizational Commitment;Productive Behaviors(Job Performance, Organizational Citizenship Behaviors;OCB, Innovative Behavior);
 Cited by
영화 흥행과 관련된 영화별 특성에 대한 군집분석 : 웹 크롤링 활용,이재일;전영호;하정훈;

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