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An Effect of SNS Tourism Information Service Quality on User Satisfaction and Reuse Intention: Focusing on Mediating Effect of Value
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 Title & Authors
An Effect of SNS Tourism Information Service Quality on User Satisfaction and Reuse Intention: Focusing on Mediating Effect of Value
Kim, Tae-Kyung; Cho, Chul-Ho;
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Purpose: Present study was designed to examine the casual relationships among tourism information service quality, value, user satisfaction, and reuse intention in social network service(SNS). Also, we intended to testify the mediating role of value in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 272 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors(ease of understanding and structure) have an effect on user satisfaction and reuse intention, and we found that value played a significant and important role in causal relationship. Therefore, value was empirically confirmed as t he import ant fact or preceding user satisfaction and reuse intention. Conclusion: Present study shows that two factors(ease of understanding and structure) in via of value, were important factors that related business companies have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.
Social Network Service;Service Quality;Value;User Satisfaction;Reuse Intention;
 Cited by
신기술기반 은행 정보시스템의 지속사용의도 결정요인에 관한 연구: 사용자경험기간 조절효과 중심으로,박미;이기량;김형욱;

품질경영학회지, 2016. vol.44. 2, pp.409-424 crossref(new window)
SNS 공연예술 정보서비스품질이 초기신뢰와 프로슈머 활동에 미치는 영향: 무용공연을 중심으로,박선우;조철호;

품질경영학회지, 2016. vol.44. 1, pp.199-214 crossref(new window)
중소기업에 적용된 ERP 서비스에서의 서비스 품질과 시스템 수용 및 상관성에 관한 연구,서진석;김종수;

산업경영시스템학회지, 2016. vol.39. 2, pp.150-160 crossref(new window)
Social multimedia network service quality, user satisfaction, and prosumer activity, Multimedia Tools and Applications, 2017, 76, 16, 17213  crossref(new windwow)
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