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An Effect of SNS Tourism Information Service Quality on User Satisfaction and Reuse Intention: Focusing on Mediating Effect of Value
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 Title & Authors
An Effect of SNS Tourism Information Service Quality on User Satisfaction and Reuse Intention: Focusing on Mediating Effect of Value
Kim, Tae-Kyung; Cho, Chul-Ho;
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Purpose: Present study was designed to examine the casual relationships among tourism information service quality, value, user satisfaction, and reuse intention in social network service(SNS). Also, we intended to testify the mediating role of value in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 272 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors(ease of understanding and structure) have an effect on user satisfaction and reuse intention, and we found that value played a significant and important role in causal relationship. Therefore, value was empirically confirmed as t he import ant fact or preceding user satisfaction and reuse intention. Conclusion: Present study shows that two factors(ease of understanding and structure) in via of value, were important factors that related business companies have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.
Social Network Service;Service Quality;Value;User Satisfaction;Reuse Intention;
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