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Measuring Creativity of Ideas and the Corresponding Customer Satisfaction
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 Title & Authors
Measuring Creativity of Ideas and the Corresponding Customer Satisfaction
Kang, Ikseon; Song, Haegeun; Park, Young-Taek;
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Purpose: This study is aimed to introduce the OPA-Kano method, an integrated version of OPA(Originality Practicality Analysis) and Kano`s customer satisfaction method, and to examine its applicability. Methods: 30 ideas for smart phone accessories are generated using brainstorming and SIT(Systematic Inventive Thinking) and they are analyzed through the OPA-Kano method. For analysis, correlation method between OPA and Kano`s results is applied for the ideas. Results: The results show that there is significant correlation between the OPA and Kano`s approach, and the effectiveness of the proposed method is verified through the case of smart phone accessories. Conclusion: From the result of this study, we conclude that the proposed OPA-Kano method can be used for the evaluation of ideas and customer satisfaction.
OPA(Originality-Practicality Analysis);Kano model;Smart phone accessory;Creativity;Customer satisfaction;
 Cited by
AHP를 활용한 디자인 콘셉트의 창의성 평가에 관한 연구,서창원;박영택;

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