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Measuring Creativity of Ideas and the Corresponding Customer Satisfaction
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 Title & Authors
Measuring Creativity of Ideas and the Corresponding Customer Satisfaction
Kang, Ikseon; Song, Haegeun; Park, Young-Taek;
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Purpose: This study is aimed to introduce the OPA-Kano method, an integrated version of OPA(Originality Practicality Analysis) and Kano's customer satisfaction method, and to examine its applicability. Methods: 30 ideas for smart phone accessories are generated using brainstorming and SIT(Systematic Inventive Thinking) and they are analyzed through the OPA-Kano method. For analysis, correlation method between OPA and Kano's results is applied for the ideas. Results: The results show that there is significant correlation between the OPA and Kano's approach, and the effectiveness of the proposed method is verified through the case of smart phone accessories. Conclusion: From the result of this study, we conclude that the proposed OPA-Kano method can be used for the evaluation of ideas and customer satisfaction.
OPA(Originality-Practicality Analysis);Kano model;Smart phone accessory;Creativity;Customer satisfaction;
 Cited by
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