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A Case Study of Innovation Activities in a Company with Multiple Business Areas
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 Title & Authors
A Case Study of Innovation Activities in a Company with Multiple Business Areas
Chong, Hye Ran; Hong, Sung Hoon; Lee, Min Koo; Kwon, Hyuck Moo;
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Purpose: This paper explores the various ways of promoting innovative activities adopted by the companies for raising their competitive positions among the industry based on the previous studies. Methods: A number of successful and mediocre cases of industries were reviewed carefully, and then the customized innovative model was established. Key categories and core elements were first identified for establishing progressive corporate culture and validated with the case of a company with multiple business areas. Results: The key categories were identified as strategic, systematic, human resources, and cultural aspects. The resulting core elements were consistent with those of the case company. Conclusion: Analyzing diverse product groups and companies with different organization culture, the key categories and core elements were derived and validated for companies to win the competitive position in the industry.
Customized Business Innovation;Innovative Activities;Success Elements;A Case Study;
 Cited by
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