Advanced SearchSearch Tips
Prevention of Esophageal Cancer: Experience of an Educational Campaign for Reducing Hot Tea Consumption in Iran
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Prevention of Esophageal Cancer: Experience of an Educational Campaign for Reducing Hot Tea Consumption in Iran
Mirzaei, Farahnaz; Dehdari, Tahereh; Malehi, Amal Saki;
  PDF(new window)
Background: Given the association between drinking hot tea and the risk of esophageal squamous cell carcinoma, this study was designed to determine the effectiveness of an educational campaign based on the Theory of Planned Behavior (TPB) in reducing hot tea consumption among a sample of Iranian female students. Materials and Methods: In this quasi-experimental study, 130 primary-school female students in Salas Babajani, Kermanshah, Iran were randomly selected. A two-month campaign based on TPB constructs was developed and conducted for the intervention group. Combined mass media approaches (such as posters, pamphlet, and brochure) with small group and individual activities were used to transfer the campaign messages. Also, five 40-minute instructional sessions for the students and one session for their parents and teachers were held. The hot tea consumption, attitude, subjective norms, perceived behavioral control and no intention to drink hot tea were variables which were measured at baseline and again after 4 weeks. Results: There was a significant improvement in the perceived behavioral control and intention to drink no hot tea variables in the intervention group as compared to the control group following the campaign. In addition, significant reductions were found for the hot tea consumption and favorable attitude toward drinking hot tea in the intervention group as compared to the control group. Conclusions: Conducting educational campaigns based on TPB variables may reduce hot tea consumption among Iranian students.
Campaign;hot tea consumption;esophageal cancer;student;theory of planned behavior;Iran;
 Cited by
Diet-Related Stomach Cancer Behavior Among Iranian College Students: A Text Messaging Intervention,;;;

Asian Pacific Journal of Cancer Prevention, 2016. vol.17. 12, pp.5165-5172 crossref(new window)
Bandura A, Adams NE, Beyer J (1977). Cognitive processes mediating behavioral change. J Pers Soc Psychol, 35, 125-39. crossref(new window)

Boonyaphiphat P, Thongsuksai P, Sriplung H, et al (2002). Lifestyle habits and genetic susceptibility and the risk of esophageal cancer in the Thai population. Cancer lett, 186, 193-9. crossref(new window)

Branstrom R, Ullen H, Brandberg Y (2004). Attitudes, subjective norms and perception of behavioural control as predictors of sun-related behaviour in Swedish adults. Prev Med, 39, 992-9. crossref(new window)

Cho H, Salmon CT (2007). Unintended effects of health communication campaigns. J Commun, 57, 293-317. crossref(new window)

ConnerM, Norman P. Predicting health behaviour. Second edition; McGraw-Hill: Open University Press, 2005.

De Vries H, Lezwijn J, Hol M, et al (2005). Skin cancer prevention: behaviour and motives of Dutch adolescents. Eur J Cancer Prev, 14, 39-50. crossref(new window)

Cronbach L (1951) Coefficient alpha and the internal structure of tests. Psychometrika, 16, 297-334. crossref(new window)

Dehdari T, Hassani L, Hajizadeh E, et al (2014). Effects of an educational intervention based on the protection motivation theory and implementation intentions on first and second pap test practice in Iran. Asian Pac J Cancer Prev, 15, 7257-61. crossref(new window)

Dong Z, Tang P, Li L, et al (2002). The strategy for esophageal cancer control in high-risk areas of China. Jpn J Clin Oncol, 32, 10-2. crossref(new window)

Fishbein M, Cappella JN (2006). The role of theory in developing effective health communications. J Commun, 56, 1-17. crossref(new window)

Gardner E, Ruxton C, Leeds A (2007). Black tea-helpful or harmful? A review of the evidence. Eur J Clin Nutr, 61, 3-18. crossref(new window)

Gili M, Roca M, Ferrer V, et al (2006). Psychosocial factors associated with the adherence to a colorectal cancer screening program. Cancer Detect Prev, 30, 354-60. crossref(new window)

Glanz K, Rimer B, Viswanath k. Health behavior and health education: theory, research and practice. 4th ed. San Francisco: Jossey- Bass, 2008.

Godin G, Gagne C, Maziade J, et al (2001). Breast cancer: the intention to have a mammography and a clinical breast examination-application of the theory of planned behavior. Psychol Health, 16, 423-41. crossref(new window)

Hennig P, Knowles A (1990). Factors influencing women over 40 years to take precautions against cervical cancer. J Appl Soc Psychol, 20, 1612-21. crossref(new window)

Hingle MD, Snyder AL, McKenzie NE, et al (2014). Effects of a short messaging service-based skin cancer prevention campaign in Adolescents. Am J Prev Med, 47, 617-23. crossref(new window)

Islami F, Boffetta P, Ren JS, et al (2009). High-temperature beverages and foods and esophageal cancer risk-A systematic review. Int J Cancer, 125, 491-524. crossref(new window)

Islami F, Pourshams A, Nasrollahzadeh D, et al (2009). Tea drinking habits and oesophageal cancer in a high risk area in northern Iran: population based case-control study. BMJ, 338, 929. crossref(new window)

Ismail AI, Jedele JM, Lim S, et al (2012). A marketing campaign to promote screening for oral cancer. J Am Dent Assoc, 143, 57-66. crossref(new window)

Jenkins CN, McPhee SJ, Bird JA, et al (1999). Effect of a media-led education campaign on breast and cervical cancer screening among Vietnamese-American women. Prev Med, 28, 395-406. crossref(new window)

Jennings-Dozier K (1999). Predicting intentions to obtain a Pap smear among African American and Latina women: Testing the theory of planned behavior. Nurs Res, 48, 198-205. crossref(new window)

Jongudomkarn D (2014). A volunteer alcohol consumption reduction campaign: participatory action research among Thai women in the Isaan region. Asian Pac J Cancer Prev, 15, 7343-50. crossref(new window)

Katapodi MC, Facione NC, Miaskowski C, et al (2002). The influence of social support on breast cancer screening in a multicultural community sample. Oncol Nurs Forum, 29, 845-52. crossref(new window)

Kye SY, Yoo J, Lee MH, et al (2014). Effects of a cancer prevention advertisement on beliefs and knowledge about cancer prevention. Asian Pac J Cancer Prev, 16, 5793-800.

Landis JR, Koch GG (1997). The measurement of observer agreement for categorical data. Biometrics, 33, 159-74.

Lawshe CH (1975). A quantitative approach to content validity. Pers Psychol, 28, 563-75. crossref(new window)

Mahboubi EO, Aramesh B (1980). Epidemiology of esophageal cancer in Iran, with special reference to nutritional and cultural aspects. Prev Med, 9, 613-21. crossref(new window)

McCaffery K, Wardle J, Waller J (2003). Knowledge, attitudes, and behavioral intentions in relation to the early detection of colorectal cancer in the United Kingdom. Prev Med, 36, 525-35. crossref(new window)

Mosavi-Jarrahi A, Mohagheghi MA (2006). Epidemiology of esophageal cancer in the high-risk population of Iran. Asian Pac J Cancer Prev, 7, 375-80.

Onuk MD, Oztopuz A, Memik F (2001). Risk factors for esophageal cancer in eastern Anatolia. Hepato-Gastroenterol, 49, 1290-2.

Papas RK, Logan HL, Tomar SL (2004). Effectiveness of a community-based oral cancer awareness campaign (United States). Cancer Cause Control, 15, 121-31. crossref(new window)

Polit DF, Beck CT (2004). Nursing Research: Principles and Methods, 46th ed., 416-45. Philadelphia, PA: Lippincott.

Rimaz SH, Mohammad K, Dastoorpoor M, et al (2014). Investigation of relationship between social capital and quality of life in multiple sclerosis patients. Glob J Health Sci, 6, 261-72.

Rodu B, Cole P (2002). Impact of the American anti-smoking campaign on lung cancer mortality. Int J Cancer, 97, 804-6. crossref(new window)

Roncancio AM, Ward KK, Sanchez IA, et al (2015). Using the theory of planned behavior to understand cervical cancer screening among Latinas. Health Educ Behav, 42, 621-6. crossref(new window)

Rooshanpour Dehbari S, Dehdari T, Dehdari L, et al (2015). Predictors of sun-protective practices among Iranian female college students: application of protection motivation theory. Asian Pac J Cancer Prev, 16, 6477-6480. crossref(new window)

Salahinejad M, Aflaki F (2010). Toxic and essential mineral elements content of black tea leaves and their tea infusions consumed in Iran. Biol Trace Elem Res, 134, 109-17. crossref(new window)

Slater MD (1999). Integrating application of media effects, persuasion, and behavior change theories to communication campaigns: a stages-of-change framework. Health Commun, 11, 335-54. crossref(new window)

Smit-Kroner C, Brumby S (2015). Farmers sun exposure, skin protection and public health campaigns: an Australian perspective. Prev Med Rep, 2, 602-7. crossref(new window)

Smith BJ, Ferguson C, McKenzie J, et al (2002). Impacts from repeated mass media campaigns to promote sun protection in Australia. Health Promot Int, 17, 51-60. crossref(new window)

The Health Communication Unit of the Center for Health Promotion of Toronto University, (2009). Overview of Health Communication Campaigns.

Wang LD, Lam WW, Wu J, Fielding R (2015). Psychosocial determinants of Chinese parental HPV vaccination intention for adolescent girls: preventing cervical cancer. Psycho Oncol. (In press)

Yuan JM, Sun C, Butler LM (2011). Tea and cancer prevention: epidemiological studies. Pharmacol Res, 64, 123-35. crossref(new window)