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Changes in Vietnamese Male Smokers` Reactions Towards New Pictorial Cigarette Pack Warnings Over Time
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 Title & Authors
Changes in Vietnamese Male Smokers` Reactions Towards New Pictorial Cigarette Pack Warnings Over Time
Tran, Thu Ngan; Le, Vu Anh; Nguyen, Thi Tuyet My; Nguyen, Ngoc Bich;
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 Abstract
Printing of pictorial health warnings (PHWs) on cigarette packages became obligatory by the Vietnam Law on Prevention and Control of Tobacco Harm in May 2013. Literature from high-income countries suggests that PHWs motivate smokers to quit smoking although their long-term effects have been questioned due to reduction of impact over time. This study aimed to assess the salience of PHWs and smokers` reactions towards PHWs over time. In May 2014 and May 2015, a cross-sectional questionnaire-based household survey was administered to respectively 1,462 and 1,509 Vietnamese male smokers aged 18 to 35. The result showed that salience of the PHWs 2 years after the implementation was higher than at the point of 1 year after the implementation. The proportion of respondents who tried to avoid noting the PHWs was reduced from 35% in wave 1 to 23% in wave 2. However, "Tried to avoid looking/thinking about the PHWs" increased 1.5 times the odds of presenting quit intention compared to those respondents who did not try to avoid looking/thinking about the PHWs (OR
 Keywords
Pictorial/graphic health warning;salience;reaction;intention to quit;smoking cessation;LMICs;
 Language
English
 Cited by
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