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The Impact of Factors on Consumers` Conspicuous Consumption
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 Title & Authors
The Impact of Factors on Consumers` Conspicuous Consumption
Byeon, Hyeonsu;
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The main purpose of this paper was to review how luxury value is related to the consumer`s conspicuous consumption and purchasing intention. The author formed luxury value which is including financial, functional, social, and individual value. In order to obtain the research results, the author conducted a survey and implemented statistical treatments. The results can be proposed as follows: First, financial, functional, social, and individual value was positively influencing on conspicuous consumption. Second, conspicuous consumption was impacting on intention to purchase. Third, it was suggested that the relative effect of individual value on conspicuous consumption was greater than other values. Thus it was concluded that consumers put a high value on conspicuous consumption.
Conspicuous Consumption;Luxury Value;Financial Value;Functional Value;Social Value;Individual Value;
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