Advanced SearchSearch Tips
Identifying Service Opportunities for Enhancing Driving Safety of Intra-City Buses Based on Driving Behavior Analysis
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
Identifying Service Opportunities for Enhancing Driving Safety of Intra-City Buses Based on Driving Behavior Analysis
Kim, Min-Jun; Lim, Chie-Hyeon; Lee, Chang-Ho; Kim, Kwang-Jae; Jeon, Jinwoo; Park, Yongsung;
  PDF(new window)
The purpose of this research is to identify new service opportunities for enhancing driving safety of intra-city buses based on driving behavior analysis. Service opportunity identification involves finding target customers of service (to whom), motivations for service (why), service contents (what), and service delivery process (when, where). This paper presents an analysis of driving behaviors using the operational data of intra-city buses in conjunction with traffic accident data and drivers' driving history data. This paper also presents four identified service opportunities based on the data analysis results. This research would contribute to enhancing driving safety of intra-city buses in Korea and serve as a basis for developing new services for driving safety enhancement.
Driving Safety Enhancement;Service Opportunity Identification;Driving Behaviors;Intra-City Bus;
 Cited by
Bettencourt, L. A. and Ulwick, A. W. (2008), The customer-centered innovation map, Harvard Business Review, 86(5), 109-114.

Carsten, O., Kircher, K., and Jamson, S. (2013), Vehicle-based studies of driving in the real world : The hard truth?, Accident Analysis and Prevention, 58, 162-174. crossref(new window)

Chandraratna, S., Stamatiadis, N., and Stromberg, A. (2006), Crash involvement of drivers with multiple crashes, Accident Analysis and Prevention, 38, 532-541. crossref(new window)

Chapman, P., Roberts, K., and Underwood, G. (2000), A study of the accidents and behaviours of company car drivers, Proceedings of Behavioral research in road safety.

Clarke, D. D., Ward, P., Bartle, C., and Truman, W. (2009), Work-related road traffic collisions in the UK, Accident Analysis and Prevention, 41, 345-351. crossref(new window)

Evans, L. (2004), Traffic safety, Bloomfield Hills, MI : Science Serving Society.

Geller, E. S. (2005), Behavior-Based Safety and Occupational Risk Management, Behavior Modification, 29(3), 539-561. crossref(new window)

Guo, F. and Fang, Y. (2013), Individual driver risk assessment using naturalistic driving data, Accident Analysis and Prevention, 61, 3-9. crossref(new window)

Hickman, J. S., Knipling, R. R., Hanowski, R. J., Wiegand, D. M., Inderbitzen, R. E., and Bergoffen, G. (2007), Impact of Behavior-Based Safety Techniques on Commercial Motor Vehicle Drivers, Transportation Research Board.

Ki, S., Kim, D., and Kim, H. (2010), Research on the insurance program of pay as you drive, Korea Insurance Research Institute Report.

Kim, K. and Meiren, T. (2010), New Service Development Process, in Introduction to Service Engineering(Eds. Karwowski, W. and Salvendy, G.), John Wiley.

Kim, K., Min, D., Yook, J., Park, J., Lee, J., Choi, J., and Ryu, K. (2006), Development of Customer-Centered Convergence Service Concepts : A Systematic Framework and a Case Study in Telecommunications Industry, IE Interface, 19(2), 140-152.

Knipling, R. R., Boyle, L. N., Hickman, J. S., York, J. S., Daecher, C., Olsen, E. C. B., and Prailey, T. D. (2004), Individual Differences and the High-Risk Commercial Driver, Transportation Research Board.

Korea Road Traffic Authority (2014), Summary report about statistics of traffic accidents, Korea Road Traffic Authority Report.

Korea Transportation Safety Authority (2014), User guide for digital tachograph analysis system, Korea Transportation Safety Authority Report.

Lee, S. and Lee, C. (2012), Short-Term Impact Analysis of DTG Installation for Commercial Vehicles, Journal of The Korea Institute of Intelligent Transport Systems, 11(6), 49-59. crossref(new window)

Luo, S. S., Kao, C.-H., and Chen, C.-H. P. (2010), A Study of Digital Tachograph in the Abnormal Driving Behaviors Management of Bus Drivers Using Data Mining Techniques, Proceedings of Transportation Research Board 89th Annual Meeting, No. 10-1940.

Mir, M. U., Razzak, J. A., and Ahmad, K. (2013), Commercial vehicles and road safety in Pakistan : exploring high-risk attributes among drivers and vehicles, International Journal of Injury Control and Safety Promotion, 20(4), 331-338. crossref(new window)

Newnam, S. and Watson, B. (2011), Work-related driving safety in light vehicle fleets : a review of past research and the development of an intervention framework, Safety Science, 49, 369-381. crossref(new window)

Oh, J. (2012), Driving Behavior Analysis of Commercial Vehicles(Buses) Using a Risky Driving Judgment Device, Journal of the Korean Society of Road Engineers, 14(1), 103-109.

Oh, J. and Lee, S. (2009), A Study of the Weight value to Risky Driving Type, Journal of the Korean Society of Road Engineers, 11(1), 105-115.

Singh, S. (2003), Driver Attributes and Rear-End Crash Involvement Propensity, National Highway Traffic Safety Administration Report.

Spyropoulou, I., Penttinen, M., Karlaftis, M,, Vaa, T., and Golas, J. (2008), ITS Solutions and Accident Risks : Prospective and Limitations, Transport Review, 28(5), 549-572. crossref(new window)

Toledo, T., Musciant, O., and Lotan, T. (2008), In-vehicle data recorders for monitoring and feedback on drivers' behavior, Transportation Research Part C, 16(3), 320-331. crossref(new window)