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Establishment and Application of a Comprehensive Business Model Framework : Focusing on Healthcare Business Models
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Establishment and Application of a Comprehensive Business Model Framework : Focusing on Healthcare Business Models
Yeon, Younghee; Lee, Baekhee; Kim, Eunha; Park, Boyoung; You, Heecheon;
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A business model (BM) can be developed based on a business model framework (BMF) consisting of key components such as value proposition, customers, and resources. To systematically generate and analyze emerging BMs such as healthcare BM, an integration of diverse BMF components is needed. The present study is to establish a comprehensive BMF and evaluate its applicability to healthcare BMs. Based on a review of eight BMF studies, ten BMF components were identified and classified into five major components (value proposition, resources, organizing model, customers, and revenue model) and five minor components (technology, service platform, delivery, competitive strategy, and growth/exit) by analyses of frequency and functional importance. Lastly, the BMs of three emerging healthcare companies (WellDoc, Inc., CFW Shops, and Aravind Eye Care System) were analyzed and compared in terms of the proposed BMF components. The comprehensive BMF components presented in the study can be of help for developing new BMs and analyzing the strengths and weaknesses of BMs.
Business model;Business model framework;Healthcare business;Framework component;
 Cited by
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