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Profiling Green IT Leaders Quantitatively and Qualitatively
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 Title & Authors
Profiling Green IT Leaders Quantitatively and Qualitatively
Kim, Yong Seog; Kwag, Seung Woog;
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 Abstract
In this study, we intend to identify key financial variables that can accurately classify Green IT leaders against Green IT followers. In particular, we build and compare single and meta-classifiers to identify the relationship between environmental performance and financial performance, while focusing on selecting and interpreting a final prediction model with a smaller set of financial performance indicators. Our experimental results demonstrate that several key variables representing the size, financial resources, operational efficiency, and risk-taking tendency of an organization can successfully identify Green IT leaders with approximately 90% of accuracy. In addition, we find that Green IT leaders show a higher utilization rate of Web pages as a green marketing channel than Green IT followers while they share common layouts of Web publication to build green IT brands with some differences.
 Keywords
Green IT;Green IT Brands;Data Mining;Environmental Performance;Web Utilization Rate;
 Language
English
 Cited by
1.
역률보상회로를 이용한 이동통신 중계기의 에너지 절감에 관한 연구,임병철;윤원식;

한국정보통신학회논문지, 2014. vol.18. 8, pp.1854-1860 crossref(new window)
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