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A Difference Analysis Among Nationality, Gender and Age Regarding Environmentally Conscious Behavior
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 Title & Authors
A Difference Analysis Among Nationality, Gender and Age Regarding Environmentally Conscious Behavior
Yoon, Sung-Wook; Yang, Yeon-Jo;
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The study seeks to determine how much environmentally conscious behaviors vary depending on the nationality, gender and age. For its purpose, this study suggests hypotheses that Korean and American consumers, who are culturally different from each other, show differences from each other in environmentally conscious behaviors. An interaction effect is also expected between gender and age. With regard to environmentally conscious behavior. Meanwhile, the study tried to examine whether personal values have any mediating effect on the behaviors. The findings of this study can be summarized as follows. Environmentally conscious behaviors by American consumers were more significant than those by Korean consumers. And men were more positive in making environmentally conscious behaviors than women were. In addition, there were interaction effects between nationality and gender, and nationality and age. Furthermore, personal values, depending on age, were found to have moderating effects on environmentally conscious behaviors.
Age;Environmentally Conscious Behavior;Gender;Nationality;
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