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The Relationship among Coaches' Transformational Leadership, Exercise Flow, and Repurchase Intention in Sports Centers
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 Title & Authors
The Relationship among Coaches' Transformational Leadership, Exercise Flow, and Repurchase Intention in Sports Centers
Bum, Chul-Ho; Shin, Stephen H.;
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This study empirically analyzed the effects of coaches' transformational leadership on customers' exercise flow and repurchase behavior. Using two hundred seventy-five questionnaires, first, charisma, individual consideration, and intellectual stimulation had a positive effect on cognitive and behavioral flow. Second, only individual consideration increased repurchase intention. Third, cognitive flow promoted repurchase intention, but behavioral flow was not statistically significant. Lastly, there was no indirect effect on the relationship among the variables. The results may prove valuable to coaches' understanding how to enhance customers' exercise flow and may improve marketers' strategic planning decisions to attain organizational goals.
Exercise Flow;Repurchase Intention;Sports Centers;Transformational Leadership;
 Cited by
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