JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The Effects of Perceived Consumption Value on Brand Identification, Emotional Commitment and Behavioral Commitment
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
The Effects of Perceived Consumption Value on Brand Identification, Emotional Commitment and Behavioral Commitment
Yoon, Sung-Wook; Seo, Mi-Ok; Yoon, Dong-Il;
  PDF(new window)
 Abstract
The purpose of this study is to identify consumers` perceived consumption values and to examine the causal relationship between perceived consumption values, brand identification, emotional Absorption and behavioral commitment. Undergraduate students(N
 Keywords
Brand;Consumption Value;Brand Identification;Emotional Commitment;Behavioral Commitment;
 Language
Korean
 Cited by
1.
The Cosmetic Purchase Behavior of Women in Their 20s (Ⅰ) : Focused on Consumption Value, Journal of the Korean Society of Costume, 2017, 67, 3, 47  crossref(new windwow)
 References
1.
E. C. Hirschman, M. B. Holbrook, "Hedonic Consumption: Emerging Concept, Methods, and Propositions", Journal of Marketing, Vol. 46, No. 3, pp. 92-101, 1982. DOI: http://dx.doi.org/10.2307/1251707

2.
K. L. Keller, "Conceptualization, Measuring, and Managing Customer-Based Brand Equity", Journal of Marketing, Vol. 57, No. 1, pp. 1-22, 1993. DOI: http://dx.doi.org/10.2307/1252054

3.
T. R. Graeff, "Using Promotional Message to Manage The Effect of Brand and Self- Image on Brand Evaluations", Journal of Consumer Research, Vol. 13, No. 3, pp. 4-18, 1996. DOI: http://dx.doi.org/10.1108/07363769610118921

4.
J. H. Lee, W. M. Hur, "Study on Relationship Among Consumption Values, Trust, Affect, and Loyalty in the of Wibro Service", Research Institute of Social Science , Vol. 35, No. 3, pp. 165-186, 2009.

5.
J. H. Park, "The Keyword of Korean Style Marketing-Identity", LG Business Insight, Feb. 2003.

6.
Y. J. Yi, J. Y. Lee, "Relationship among Brand Identification, Brand Affect, and Brand Loyalty: Utilitarian Products vs. Hedonic Products", Advertising Research, Vol. 65, pp. 101-125, 2004.

7.
J. C. Fandos Roig, J. S. Garcia, M. A. Moliner Tena, "Perceived Value and Customer Loyalty in Financial Service", The Service Industries Journal, Vol, 29, No. 6, pp. 775-789, 2009. DOI: http://dx.doi.org/10.1080/02642060902749286 crossref(new window)

8.
W. P. Olson, "Lesson from the New Institutional Economics", The Electricity Journal, Vol. 10, No. 5, pp. 46-60, 1997. DOI: http://dx.doi.org/10.1016/S1040-6190(97)80529-5

9.
V. A. Zeithaml, "Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol. 52, No. 3, pp. 2-22. 1988. DOI: http://dx.doi.org/10.2307/1251446 crossref(new window)

10.
J. N. Sheth, B. I. Newman, B. L. Gross, "Why We Buy, What We Buy: A theory of Consumption Values", Journal of Business Research, Vol. 22, No. 2, pp. 159-170, 1991. DOI: http://dx.doi.org/10.1016/0148-2963(91)90050-8 crossref(new window)

11.
B. J. Park, S. W. Kim, "A Study on The Consumption Value, Brand Identification Consumer-Brand Relationship of Korean-Japanese University Consumers: Focused on the Famous Brand", Journal of Consumer Studies, Vol. 17, No. 4, pp. 113-143, 2006.

12.
Y. J. Yi, S. A La, "Brand Personality-Brand Identification-Brand Equity Model An Exploratory Study on the Difference Between Users vs. Non-Users", Journal of Korean Marketing Association, Vol. 17, No. 3, pp. 1-33, 2002.

13.
C. A. O'Reilly, J. Chatman, "Organizational Commitiment and Psychological Attachment: The Effects of Compliance, Identification, and Internalization on Pro-Social Behaviors", Journal of Applied Psychology, Vol. 71, No. 3, pp. 492-499. 1986. DOI: http://dx.doi.org/10.1037/0021-9010.71.3.492 crossref(new window)

14.
D. A. Aaker, "The Value of Brand Equity", Journal of Business Strategy, Vol. 13, No. 4, pp. 27-32, 1992. DOI: http://dx.doi.org/10.1108/eb039503 crossref(new window)

15.
R. W. Pimentel, K. E. Reynolds, "A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors", Academy of Marketing Science Review, Vol. 2004, No. 5, pp. 1-45, 2004.

16.
C. T. Allen, K. A. Machleit, S. S. Kleine, "A Comparison of Attitudes and Emotion as Predictors of Behavior at Divers Level of Behavioral Experience", Journal of Consumer Research, Vol. 18, No. 4, pp. 493-504, 1992. DOI: http://dx.doi.org/10.1086/209276 crossref(new window)

17.
S. H. Choi, "Consumer's Devotion to Brands: Focusing on Affectional and Behavioral Devotion", Korean Journal of Consumer and Advertising Psychology, Vol. 9, No. 1, pp. 45-67, 2008. crossref(new window)

18.
S. W. Yoon, S. Y. Shin, "The Effect of Team Identification and Involvement on Sports Sponsorship: Moderating Role of Mood and Arousal", The Korean Journal of Advertising, Vol. 22, No. 5, pp. 25-47, 2011.

19.
G. T. Gundlach, R. S. Achrol, J. T. Mentzer, "The Structure of Commitment in Exchange", Journal of Marketing, Vol. 59, No. 1, pp. 78-92, 1995. DOI: http://dx.doi.org/10.2307/1252016 crossref(new window)

20.
T. W. Gruen, J. O. Summers, F. Acito, "Relationship Marketing Activities, Commitment and Membership Behavior in Professional Associations", Journal of Marketing, Vol. 64, No.3 pp. 34-39, 2000. DOI: http://dx.doi.org/10.1509/jmkg.64.3.34.18030 crossref(new window)

21.
J. P. Meyer, J. A. Natalie, "Testing the Side-Bet Theory of Organizational Commitment: Some Methodical Considerations", Journal of Applied Psychology, Vol. 69, No. 3, pp. 372-378, 1984. DOI: http://dx.doi.org/10.1037/0021-9010.69.3.372 crossref(new window)

22.
R. Chitturi, R. Raghunathan, V. Mahajan, "Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences", Journal of Marketing Research, Vol. 44, No. 4, pp. 702-714, 2007. DOI: http://dx.doi.org/10.1509/jmkr.44.4.702 crossref(new window)

23.
N. Liberman, Y. Trope, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory", Journal of Personality and Social Psychology, Vol. 75, No. 1, pp. 5-18, 1998. DOI: http://dx.doi.org/10.1037/0022-3514.75.1.5 crossref(new window)

24.
M. L. van Leeuwen, C. N. Macrae, "Is Beautiful Always Good? Implicit Benefits of Facial Attractiveness", Social Cognition, Vol. 22, No. 6, pp. 637-649, 2004. DOI: http://dx.doi.org/10.1521/soco.22.6.637.54819 crossref(new window)