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The Effects of Perceived Consumption Value on Brand Identification, Emotional Commitment and Behavioral Commitment
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 Title & Authors
The Effects of Perceived Consumption Value on Brand Identification, Emotional Commitment and Behavioral Commitment
Yoon, Sung-Wook; Seo, Mi-Ok; Yoon, Dong-Il;
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The purpose of this study is to identify consumers` perceived consumption values and to examine the causal relationship between perceived consumption values, brand identification, emotional Absorption and behavioral commitment. Undergraduate students(N
Brand;Consumption Value;Brand Identification;Emotional Commitment;Behavioral Commitment;
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