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Study on the effect of the physical environment of the Gangwon region art museum on the level of satisfaction of the visit
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 Title & Authors
Study on the effect of the physical environment of the Gangwon region art museum on the level of satisfaction of the visit
Kim, Do-Yeon; Lee, Kyeong-Ryul;
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 Abstract
Local art museums are being operated as non-profit organizations for the advancement of the collection, preservation, research, exhibition and education on art-related materials. The art museum is based on the physical environment of the means created by the human will. This study examined the visit satisfaction of the physical environment of the Gangwon Regional art museum. For the measurement, the Art Museum physical environment, kimhonghee (2012), was used as the elements, and Parasurama based on the SERVQUAL model was analyzed. The SPSS 18.0K statistics program was used to analyze the results, and the analysis of the elements of the physical environment of the art museums resulted in the surrounding factors, viewing factors, human factors, and facility factors. Regarding the level of satisfaction of the visitors, there was a difference in the level of satisfaction of the elements of the physical environment for each of the factors according to the gender, and it was confirmed that they generally have a positive (+) effect. The Gangwon Regional Art Museum is building a better physical environment to look forward and continue to communicate with the visitors.
 Keywords
Gangwon regional art museums;local art museums;physical environment;visit satisfaction;visitors;
 Language
Korean
 Cited by
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