L, L Berry(1981), "The Employee as Customer," Journal of Retailing Banking, Vol.3, No.1, pp. 33-40.
P. Kotler.(2009), Marketing Management. Pearson Education India.
G, P George & K. T Prokopis.(2009), "Internal Marketing Impact on Business Performance in a Retail Context," International Journal of Retail & Distribution Management, Vol.37, No.7, pp. 600-628. DOI: http://dx.doi.org/10.1108/09590550910964620
C. Conduit & F. T Mavondo(2001), "How Critical is Internal Customer Orientation to Market Orientation," Journal of business research Vol.5, No.1, pp. 11-24.
C. Gronroos & A. Christian(1990), "Service Management and Marketing; Marketing Moments of Truth in Service Competition Lexington, MA," Lexington Books.
Hee ok Chae(2014), "Effects of internal marketing, job satisfaction and organizational commitment of beauty salon employees on customer orientation" Department of beauty sience graduate of kwang ju women university.
Chang won Seo(2014), "Impact of internal marketing on hospital employee job satisfaction, customer orientation and employee turnover" The graduate school of health & welfare CHAuniversity.
Yeung ki Suk(2013), "Internal marketing approach to satisfaction and cognitive organization performance, The case of korean water resources corporation" The korea contents association Vol 14, no 1, pp 374-385.
Kwang ho Kim(2013), "An effect of small and medium manufacturer's internal marketing on customer orientation, market orientation and business performance" Department of business administration, seoul venture university.
D. E Bowen & E. E Lawler.(1992), "The Empowerment of Service Workers; What, Why and When?," Sloan Management Review, Vol.33, No.3, pp. 83-92.
Kyeong ae Kim, Young chel Hwang, Yeong sik Song(2014), "An effect of the internal marketing policies on the customer orientation of employees" Korean strategic marketing association Vol 22, No 2, pp 1-22.
N. F Piercy.(1995), "Customer Satisfaction and The Internal Marketing Our Customers to Our Employee," Journal of Marketing Practice; Applied Marketing Science, Vol.1, NO.1, pp. 22-44. DOI: http://dx.doi.org/10.1108/EUM0000000003878
R. W Rueket(1992), "Developing Marketing Orientation; an Organizational Strategy Perspective," Int J Res Mark, Vol.9, No.3, pp. 225-240. DOI: http://dx.doi.org/10.1016/0167-8116(92)90019-H
B. J Jaworski & A. K Kohli.(1993), "Marketing Orientation; Antecedents and Consequences," Journal of Marketing, Vol.67, No.6, pp. 53-70.
E. E Lawler(1990), Strategic Pay; Aligning Organizational Strategies and Pay Systemd, San Francisco Lossey Bass.
H. J Amold and D. C Feldman(1982), "A Multivarare Analysis of the deteminants of job turnover," Journal of Applied Psychology, Vol.67, No.3.
J. R Schermerhom and J. G Hunt and R. N Osbom(1997), Organization Behavior New York, John Wiley and Sons Inc.
G. A Zangaro and K. L Soeken.(2007), "A Meta-Analysis of Studies of Nurses Job Satisfaction," Research in Nursing & Health, Vol.30.
R. Saxe & B. A Weitz(1982), "The SOCO Scale; A Measure of the Customer Orientation of Salespeople," Journal of Marketing Research Vol.19, pp. 343-351.
M. M Haijat(2002), "Customer Orientation; Construction and Validation of the Customer Scale," Marketing Inteligencr and Planning, Vol.20, No.7, pp. 428-441. DOI: http://dx.doi.org/10.1108/02634500210450864
J. C Narver & S. F Slater(1990), "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, Vol.54, pp. 20-35.
J. C Mowen.(2000), "The 3Model of Motivation and Personality; Theory and Empirical Applications to Consumer Behavior," Norwell MA; Kluwer Academic Press, 2000.
T. J Brown & J. C Donavan & W. C Licata, (2002), "The Customer of Service Workers; Personality trait effect on self and supervisor performance ratings," Journal of Marketing Reaseach Vol.39, pp. 110-119.
M. Rafiq & P. K Ahmed.(2000), "Advances in the Internal Marketing Concrpt; Definition, Synthesis and Extension," Journal of services marketing, Vol.14, No.6, pp. 449-462. DOI: http://dx.doi.org/10.1108/08876040010347589
J. I Heskett and R. O Jones and G. W. Loveman, W. E. Sasser and L. A. Schneider(1994), "Putting the service profit chain to work," Harvard Business Review, Vol.72, No.2, pp. 164-174.
Bong doo Joa, Hyoung gil Kim, Man jong Hwang(2013), "A studu on the influence of internal marketing on the job satisfaction and customer orientation of the JTP's staffs" San kyeong study Vol 30, pp 161-187.
W. R George & C. Gronroos(1991), "Internal Marketing and organizational behavior; A Partnership in developing customer conscious employees at every level," Journal of Business Research, Vol.20, No.1, pp. 63-70.
M. R Williams(1996). "Customer Orientation as a mediator of organization culture's influerce on relationship," European Joural of Marketing, Vol.28, no.10, pp. 32-50.
korunka, Christian, Dieter Scharitzer, Pascale Carayon, Peter Hoonker, Angelika Sonnek and Francois Sainfort(007) "Customer Orientation Angelika Employees in public Administration; Transnational, Longitudinal Study," Applied Ergonomics, Vol.38, pp. 307-315 DOI: http://dx.doi.org/10.1016/j.apergo.2006.04.019
K. K Reardon & E. Enis(1990), "Establishing a Company wide Customer Orientation through Persuasive Internal Marketing", Management Communication Quarterly, Vol.3, No.3, pp. 376-387. DOI: http://dx.doi.org/10.1177/0893318990003003005
M. D Hartline and J. G. Maxham & D. O. Mckee(2000), "Corridors of Influence in the Dissemination of Customer Oriented Strategy to Customer Contact Service Employees, "Joural of Marketing, Vol.64, No.2, pp. 35-50. DOI: http://dx.doi.org/10.1509/jmkg.188.8.131.5201
Hyo boon Song(2005), "Effect of internal marketing in foodservice industry on the satisfaction of internal and external customers" Department of leisure & tourism graduate school of kyong gi university.