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Research and development of the V-World packaged goods model for the overseas expansion of the spatial information industry
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 Title & Authors
Research and development of the V-World packaged goods model for the overseas expansion of the spatial information industry
Lim, Yong-Min; Lee, Jae-Yong;
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 Abstract
In order to expand the market of the domestic space information industry, which is currently saturated, overseas expansion is essential, but the prospects are limited. Therefore, an effective strategy of overseas expansion is needed. Given the current state of such spatial information industry, V-World is expected to play a very important role. In the world market for space information, in order to ensure the export competitiveness of the domestic space information industry, in the present study, research and development was carried out on the V-World-based packaged goods model as one possible method. First of all, to analyze the current situation and characteristics of the spatial information industry, to grasp V-World as a commodity and derive the relationship between foreign demand and V-World, the sales destinations and methods were defined. To formulate the basic strategy of the fusion-composite package export utilizing V-World on the basis of the basic concept of the product, the necessary components were designed. In response to this fusion-composite package product mix, the overseas promotion of spatial information-related companies it to be expected.
 Keywords
V-World;Spatial information;Geospatial Industry;Overseas Expansion;Product;
 Language
Korean
 Cited by
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