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Feasibility of Exporting Korean major Non-Timber Forest Products in Japan Market
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 Title & Authors
Feasibility of Exporting Korean major Non-Timber Forest Products in Japan Market
Bark, Ji-Eun; Eun, Jong-Ho; Koo, Ja-Choon; Lee, Sang-Min;
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Exports of Korean non-timber forest products to the Japanese market decreased 46.3% from 17.54 million dollars in 2010 to 9.42 million dollars in 2014. This research aims to find the appropriate strategies for exporting Korean non-timber products, such as chestnut, shitake, persimmon, and wild ginseng. We applied conjoint analysis to investigate the preferences of Japanese homemakers for Korean non-timber products. The results are as follows: (1) There is a clear distinction in the preference for the attributes and levels of products; (2).Korean products are preferred to Chinese products, but have lower competitiveness than Japanese products; (3) Japanese homemakers responded sensitively, not to the forest product prices, but to changes in their specific attributes. These results can be used to promote the export of Korean non-timber products to the Japanese market.
Non timber product;Export strategy;Conjoint Analysis;
 Cited by
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