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Exploring the Effect of "Tag" on SNS - focus on tagging in Facebook
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 Title & Authors
Exploring the Effect of "Tag" on SNS - focus on tagging in Facebook
Bang, Jounghae; Suh, Hyunju; Lee, Jumin;
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This study explores the effect of tagging in Social Network Services, especially Facebook, which has become popular as a marketing platform. In Facebook, users generally make recommendations using `Like`, `Share`, or `Tag`. `Tag` is different from `Like` or `Share` in that it can be used to deliver certain messages directly to specific people based on their interests or characteristics. Tagging can be categorized into rewarded tagging and non-rewarded tagging. As a result of our exploratory research, we found that non-rewarded tagging by certain users can indicate that the people, who are tagged, are interested in the contents of the users and share the same interest as them. Also, tagging indicates that these users want to share these services, such as restaurants and tours, with their friends who are tagged in the contents. Therefore, this study sheds light on the importance of the tagging function, as well as `Like` and `Share`.
 Cited by
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