Advanced SearchSearch Tips
A Study of Intention to Revisit Jeonju Hanok Village associated with Consumer Experience
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
 Title & Authors
A Study of Intention to Revisit Jeonju Hanok Village associated with Consumer Experience
You, So-ye; Jeon, Hyeon-jin;
  PDF(new window)
The purpose of this study was to investigate consumer behavior based on the experience from visiting Jeonju Hanok Village. This study tested the relationship between the experience and intention to revisit for consumers who visited the village mediated by emotion and place attachment as a structural equation model. The results of this study were as follows. First, the perceived emotion was found to be significantly influenced by experience. Consumers were likely to feel positive emotions if their experiences of entertainment, escapism, and esthetics were positive. Second, the place attachment was found to be significantly influenced by experience. If consumers perceived positive experience of education and escapism, then they would like to be attached to the place where they experienced such positive experience. Finally, the intention to revisit was found to be significantly influenced by the emotion and the place attachment. If positive emotion and place attachment were well-established through consumer experience, then consumers would like to increase the intention to revisit the place.
experience;emotion;place attachment;intention to revisit;
 Cited by
Ahn S(2005) Perceptions of experiential tourism and analysis of factors. J Travel Stud 22, 71-90

Alexandris K, Kouthouris C, Meligdis A(2006) Increasing customers' loyalty in a skiing resort. Int J Contemp Hospitality Manag 18(5), 414-425 crossref(new window)

Andereassen TW(1998) Customer Industry Manag 9(1), 178-194 loyalty and complect services. Int J Service

Anderson D, Shimizu H(2007) Factors shaping vividness of memory episodes: Visitor's long-term memories of the 1970 Japan world exposition. Memory 15(2), 177-191 crossref(new window)

Babin BJ, Griffin M(1998) The nature of satisfaction: an updated examination and analysis. J Bus Res 41(2), 127-136 crossref(new window)

Ballantyne R, Packer J, Sutherland LA(2011) Visitors' memories of wildlife tourism: Implications for the design of powerful interpretive experiences. Tour Manag 32 (4), 770-779 crossref(new window)

Bettencourt L(1997) Customer voluntary performance: customers as partners in service delivery. J Retailing 73(3), 383-406 crossref(new window)

Bohanek JG, Fivush R, Walker E(2005) Memories of positive and negative emotional events. Applied Cogn Psy 19, 51-66 crossref(new window)

Boo S, Jones D(2009) Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas. J Travel Tour Mark 26, 60-79 crossref(new window)

Chen JS, Gursoy D(2001) An investigation of tourist's destination loyalty and preferences. Int J Contemp Hospitality 13(12), 79-85 crossref(new window)

Cho I, Kim K(2012) Study on tourists intention on revisitation using IPA technique-Focused on Jeonju Hanok Village. Res Bus Educ 71, 258-278

Choi S, Jung W, Han T(2013) The relationships of involve ment and destination's place attachment and loyalty of Gangwon province East Sea beach visitor. Korean J Sports Sci 22(5), 197-210

Choi Y, Cho S(2014) Behavioral Intentions - a case of Jeon ju Hanok Village-. Tour Stud 29(3), 105-127

Cohen E(1979) A phenomenology of tourist types. Socio 13, 179-201 crossref(new window)

Dunman T, Mattila AS(2005) The role of affective factors on perceived cruise vacation value. Tour Manag 26, 311-323 crossref(new window)

Eisenhauer BW, Krannich RS, Blahna DJ(2000) Attach ments to special places on public lands: an analy sis of activities, reasons for attachments, and comm unity connections. Soci Natural Res 13, 421-441 crossref(new window)

Fornell C(1992) A national customer satisfaction barometer: the Swedish experience. J Mark 56, 6-21 crossref(new window)

George BP(2004) past visit and the intention to revisit a destination: Place attachment as the mediator and novelty seeking as the moderator. J Tour Stud 15(2), 51-66

Ha D(2009) Effects of Daegu.Gyeongbuk's foreign tourist experience on enjoyment, satisfaction, and loyalty: Pine and Gilmore's experience economy perspective. Tour Stud 24(5), 359-380

Hidalgo MC, Hernandez B(2001) Place attachment: concep tual and empirical questions. J Environ Psy 21 (3), 273-281 crossref(new window)

Jeon K, Park S, Lee J(2015) Why people revisit a tourist site?: themediating effect of tourist site trust and feeling. J Product Res 33(1), 91-97

Jeonbukilbo(2015) Fading tradition of Jeonju Hanok Village. Available from [cited 2015 April 10]

Kim Y, Lee S(2009) Conservation and revitalization strategies of traditional Korean lodges: focused on the Jeonju Hanok Village. J Korean Home Econ Assoc 47(10), 97-108

Kim M(2011) Storytelling strategy of Jeonju Hanok village. Chonbuk National University Symposium, 30-35

Kim J(2014) the antecedents of memorable tourism experiences. The development of a scale to measure the destination attributes associated with memorable experiences, Tour Manag 44, 34-45 crossref(new window)

Leblanc M(2003) Tourist characteristics and their interest in attending festivals & events: an Anglophone/ Francophone case study of New Brunswick. Canada Event Manag 8(4), 203-212

Lee K, Lee J, Kim H(2011) Plan for surveying and informati zation of Hanok housing status. AURI- Hanok-2011-1

Lee Y, Yoo J, Kim E(2008) Effects of brand personality on customers' emotion, satisfaction, and loyalty in family restaurant setting: a comparison of Outback and VIPS. J Foodservice Manag 11(3), 193-216

Lee K, Lee S(2011) Measuring online users' experience of blog and it's effects on web equity of internet portal. Korean J Advert 22(1), 57-79

Loureiro SMC(2014) The role of the rural tourism experi ence economy in place attachment and behavio ral intentions. Int J Hospitality Manag 40, 1-9 crossref(new window)

Low S, Altman I(1992) Place attachment: a conceptual inquiry. In: Althman I, Low S(Eds.), Place Attachment. New York: Plenum, pp1-12

Lukermann F(1964) Geography as a formal intellectual discipline and the way in which it contributes to human knowledge. Canadian Geographer 8(4), 167-172 crossref(new window)

Martin D(2010) Uncovering unconscious memories and myths for understanding international tourism behavior. J Bus Res 63(4), 372-383 crossref(new window)

Min H, Lee C(2012) Consumers experiences, place attach ment and social connectedness and their structural relations for marketplace cultural. Treatise The Plastic Media 15(2), 97-110

Min D, Kim B(2013) The factors for degree of satisfaction of the visitors to Jeonju Hanok Village and the role of the image of the tourist spot. J Northeast Asian Stud 9(2), 146-162

Moon C(2009) A study on the tourist's satisfaction and behavioral intentions with the experiential tourism of home-stay in Korean traditional Hanok: case study of Jeonju Hanok Village. Korea J Tour Hospitality Res 23(3), 61-79

Oh H, Fiore AM, Jeoung M(2007) Measuring experience economy concepts: tourism applications. J Travel Res 46(2), 119-132 crossref(new window)

Park S, Park J, Cha T(2007) Effects of experience on enjoyment, satisfaction, and revisit intention : pine and gilmore's experience economy perspective. Advert Res 76, 55-78

Park H, Yang J, Joo H(2012) A study on the relationship among tourism motivation, satisfaction and revisit - Focused on the tourists experiencing the service of U-PIFF-. Korean J Hotel Admin 18(3), 233-248

Pearce PL, Lee U(2005) Developing the travel career approach to tourist motivation. J Travel Res 43, 226-237 crossref(new window)

Pine BJ, Gilmore JH(1998) Welcome to the experience economy. Harvard Bus Rev 76(4), 97-105

Prentice RC, Witt SF, Hamer C(1998) Tourism as experience: the case of heritage parks. Annals Tour Res 25(1), 1-24 crossref(new window)

Richards G(2002) Tourism attraction systems: exploring cultural behavior. Annals Tour Res 29(4), 1048-1064 crossref(new window)

Richins ML(1997) Measuring emotion in the consumption experience. J Consumer Res 24(2), 127-146 crossref(new window)

Rusbult CE, Van Lange PAM(2003) Interdependence, interaction and relationships. Annual Rev Psy 54, 351-375 crossref(new window)

Ryu I, Cho Y, Shim W(2014) A study on tourism storytel ling, destination attractions, and brand value. Tour Res 29(2), 183-203

Sandra MCL(2014) The role of the rural tourism experie nce economy in place attachment and behavioral intentions. Int J Hospitality Manag 40, 1-9 crossref(new window)

Shim I(2012) A study on the analysis of attraction degree in Jeon Ju HANOK village. J Tour Manag Res 53, 185-203

Snepenger D, King JL, Marshall EP, Uysal MS(2007) Modeling Iso-Ahola's motivation theory in the tourism context. J Travel Res 45(2), 127-139

Son S, Ha J, Yang W, Yang Y(1996) A study on the plan-types of urban traditional housing in Choenju. Architectual Institute Korea 12(7), 29-37

Sternberg E(1997) The iconography of the tourism experience. Annals Tour Res 24(4), 951-969 crossref(new window)

Tung VWS, Ritchie JRB(2011) Exploring the essence of memorable tourism experiences. Annals Tour Res 38(4), 1367-1386 crossref(new window)

Turner L, Reisinger Y(1999) Importance and expectations of destination attributes for Japanese tourists to Hawaii and the gold coast compared. Asia Pacific J Tour Res 4(2), 1-18

Walker GJ, Chapman R(2003) Thinking like a park: the effects of sense of place, perspective taking and empathy on pro-environment intentions. J Park Recreation Admin 21(4), 71-86

Yang M(2011) A study of the value measurement of traditional culture space- focused on the Jeonju Hanok Village. J Tour Manag Res 15(2), 67-83

Yoo C, Hyun S, Jeon J(1997) Structural analysis to store characteristics, in-store emotions and shopping behavior. Korean Mark Rev 12(2), 1-27

Yoo I, Shim W, Cho Y(2012) A study on the image, loyalty and satisfaction toward Hanok Village. Tour Res 37, 331-350

Yoo S(2013) Media representations and crisis of the local members' identity at the Hanok village: focused on conflicts of cultural identity in the Jeonju Hanok Village. Mater thesis of Sungkyunkwan University.