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A Study of Intention to Revisit Jeonju Hanok Village associated with Consumer Experience
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 Title & Authors
A Study of Intention to Revisit Jeonju Hanok Village associated with Consumer Experience
You, So-ye; Jeon, Hyeon-jin;
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 Abstract
The purpose of this study was to investigate consumer behavior based on the experience from visiting Jeonju Hanok Village. This study tested the relationship between the experience and intention to revisit for consumers who visited the village mediated by emotion and place attachment as a structural equation model. The results of this study were as follows. First, the perceived emotion was found to be significantly influenced by experience. Consumers were likely to feel positive emotions if their experiences of entertainment, escapism, and esthetics were positive. Second, the place attachment was found to be significantly influenced by experience. If consumers perceived positive experience of education and escapism, then they would like to be attached to the place where they experienced such positive experience. Finally, the intention to revisit was found to be significantly influenced by the emotion and the place attachment. If positive emotion and place attachment were well-established through consumer experience, then consumers would like to increase the intention to revisit the place.
 Keywords
experience;emotion;place attachment;intention to revisit;
 Language
Korean
 Cited by
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