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Determinants of Re-participation for Rural Responsible Tourism
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 Title & Authors
Determinants of Re-participation for Rural Responsible Tourism
Kim, Kyung-Hee; Lee, Sun-Min;
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 Abstract
Responsible tourism has become an established area of the tourism industry. This study aims to identify the factors that influence re-participation in responsible tourism in rural Korea. On-site survey was conducted on 436 tourists by seven responsible tourism agencies in Korea. The motivation for responsible tourists was categorized into seven types: family togetherness, escape and relaxation, personal growth, social interaction, various experiences, learning, and natural experience. The estimation of a binary logistic regression model determined the characteristics of responsible tourists who are most likely to opt for re-participation in responsible tourism. Results indicated that important factors for re-participation in responsible tourism were `age`, `educational level`, `accompany`, `length of stay`, and `motivation`. The results implied that tourists` internal and external factors are important for re-participation in responsible tourism. It is expected that this study will contribute to the market expansion of responsible tourism.
 Keywords
rural;responsible tourism;re-participation;determinant;binomial logistic regression;
 Language
Korean
 Cited by
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