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A Longitudinal Study on e-Service Quality Dimension to Each Period of Korea Wave for Rediffusion in Southeast Asia using QFD
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 Title & Authors
A Longitudinal Study on e-Service Quality Dimension to Each Period of Korea Wave for Rediffusion in Southeast Asia using QFD
Jang, Bo-Kwon; Park, Ki-Nam;
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 Abstract
Since the late 1990s, the Korea wave has been very big issue among Asian nations. It has been increased in some regions including Russia, East Europe, South America but it has been decreased in some regions including Southeast Asia, Japan and China. The stream of Korea wave has been changed until now. We need a study considering on the time period of Korea wave. So this paper shows several implications from some changes by each time period of Korea wave for Southeast Asia cultural regions. In order to achieve objectives of the paper, we collected and classified 2511 requirements from bulletin board systems and e-mails. It shows how to improve e-service quality and to enhance nation brand utilizing types of requirements of Southeast Asia cultural regions and by the time period of Korea wave using QFD methodology. These implications are applied to design a tourism website for Southeast Asia cultural region.
 Keywords
Korea Wave;Southeast Asia;e-Service;Website Design;
 Language
Korean
 Cited by
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