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Study on the behavioral model of co-creation by customers
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 Title & Authors
Study on the behavioral model of co-creation by customers
Kim, Na Rang; Hong, Soon Goo; Kim, Jong Ki; Park, Soon Hyung;
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The main objective of this study is to provide the behavioral model of co-creation by customers and explorer influential factors of participation from the customer`s perspective. To achieve the research goals, we employed grounded theory and conducted intensive interviews of 8 customers who had writing product reviews experiences with Beauty Net. The study results indicate that the most important influential factors of participation from the customer`s perspective are: (1) Co-creation platform; (2) Co-creation policy; and (3) Individual characteristics.
Co-creation;Participation;Intrinsic motivation;Extrinsic motivation;
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