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A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of `Ease of Use` and `Experience` Perspective, Using Integrated Model with TRA and TAM
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  • Journal title : Industry Promotion Research
  • Volume 1, Issue 1,  2016, pp.41-49
  • Publisher : Industrial Promotion Institute
  • DOI : 10.21186/IPR.2016.1.1.041
 Title & Authors
A Study on the Efficiency of VSP(Venture Support Policy) from the Concept of `Ease of Use` and `Experience` Perspective, Using Integrated Model with TRA and TAM
Kim, In Sue;
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 Abstract
This study is to examine constructs influencing the acceptance of SMEs for VSPs and the efficiency of VSPs, based on the two theories theory of reasoned action (TRA) and technology acceptance model (TAM) in the context of venture support program in Korea. This study concentrates on the government`s venture support policy (VSP), namely the examination of the efficiency of current government VSPs in terms of preferential treatment for SMEs experiencing many other venture support programs (the EXP policy), and the reduction of documents/processes related to venture support programs for SMEs so that they are easily accessible and implementable (the EASE policy). Additionally, this paper will suggest an effective way to encourage SMEs to succeed by analyzing the fundamental reasons for their acceptance of VSPs to attain their long-term goals.
 Keywords
Venture Support Policy;Theory of Reasoned Action;Technology Acceptance Model;Ease of Use;Experience;
 Language
English
 Cited by
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