JOURNAL BROWSE
Search
Advanced SearchSearch Tips
The Impact of Corporate Social Responsibility in Food Incidents
facebook(new window)  Pirnt(new window) E-mail(new window) Excel Download
  • Journal title : Journal of Food Hygiene and Safety
  • Volume 30, Issue 4,  2015, pp.315-322
  • Publisher : The Korean Society of Food Hygiene and Safety
  • DOI : 10.13103/JFHS.2015.30.4.315
 Title & Authors
The Impact of Corporate Social Responsibility in Food Incidents
Lim, Jeehyun; Yoon, Yohan; Lee, Soomin; Youn, Hyewon;
  PDF(new window)
 Abstract
This study was performed to investigate the influence of Corporate Social Responsibility (CSR) activity on corporate image and repurchase intention (pre and post measure) after the news of food incident. A questionnaire survey was carried out for 235 college students in Seoul, Korea. The participants were given an instruction with CSR activity of company in food industry and completed the survey. We collected the survey and did the statistical analysis by SPSS. The result of this study was as follows: Significant differences (p < 0.05) were found between the two groups, one was aware of corporation`s CSR activity and the other was not. The ranges of score of each question on corporate images after and before providing CSR information were 3.21-3.94 and 3.89-4.62, respectively. Also, the ranges of score of each question on repurchase intention after and before providing CSR information were 3.11-4.64 and 3.60-4.67, respectively. Thus, the result confirms that the previous studies` conclusion which explains CSR can shield consumers` negative attitude toward the company. The finding of this study emphasizes the importance of CSR activity to the companies in food industry and the need for making public awareness of CSR activity.
 Keywords
Corporate Social Responsibility;Corporate image;Repurchase intention;Food incident;
 Language
Korean
 Cited by
 References
1.
Park, G. H. and Kim, H. S.: Consumers' awareness and reactions about food safety accidents. Consum. Policy Educ. Rev., 7, 43-66 (2011).

2.
Song, E. G. and Yoo, H. J.: A study on the development strategy of on-line food safety information service. KRCEM, 10, 71-95 (2014).

3.
Bahk, G. J., Ko, E. K. and Chae, O. R.: The change of housewives' purchase behaviors by food safety incidents; in relation to the outbreak of 2008 melamine incident in Korea. J. Fd. Hyg. Safety, 25, 180-184 (2010).

4.
Kuttschreuter, M.: Psychological determinants of reactions to food risk messages. Risk Anal., 26, 1045-1057 (2006). crossref(new window)

5.
Yoon, K. and Cho, J. S.: The effect of a crisis caused by a negative media publicity on corporate reputation: The role of corporate social responsibility activities. J. Public Relat., 9, 196-220 (2005).

6.
Assiouras, I., Ozgen, O. and Skourtis, G.: The impact of corporate social responsibility in food industry in product-harm crises. Brit. Food J., 115, 108-123 (2013). crossref(new window)

7.
Winters, L. C.: The effects of brand advertising on company image implications for corporate advertising. J. Advert. Res., 26(Apr/May), 53-63 (1986).

8.
Barich, H. and Kotler, P.: A framework for marketing image management. Sloan Manage. Rev., 32, 94-104 (1991).

9.
Jung, E. S.: Research on influence of Corporate Social Responsibility (CSR) activity types over corporate image and purchase intention: focusing on moderating effect of product properties and message types. M.D. Thesis, Hanyang University (2014).

10.
Park, J. S.: Effects of food company's recognition and consumer's purchasing intention based on corporate social responsibility according to purchasing attributes. M.D. Thesis, Sookmyung Women's University (2014).

11.
Park, M. Y.: A study on the effects of corporate social responsibility activity of a coffee franchise on a consumer's repurchase intention: Focused on the mediating effects of company-consumer Identification and attitude toward company. M.D. Thesis, Sejong University (2010).

12.
Engel, J. F., Blackwell, R. D. and Miniard, P. W.: Consumer behavior. dryden press series in marketing, Oak Brook, IL (1990).

13.
Creyer, E. H.: The influence of firm behavior on purchase intention: do consumers really care about business ethics? J. Consum. Mark., 14, 421-432 (1997). crossref(new window)

14.
Drumwright, M. E.: Company advertising with a social dimension: The role of noneconomic criteria, J. Mark., 60, 71-87 (1996). crossref(new window)

15.
Bae, H. M.: A study on the influence of corporate social responsibility (CSR) on corporate image and reputation, Ph. D. Dissertation, Chungang University (2008).

16.
Song, H. J. and Choi, S. Y.: A study on intake and purchasing behavior of processed food among adolescents. Korean J. Culinary Res., 19, 230-243 (2013).

17.
Bhattacharya, C. B. and Sen, S.: Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. Calif. Manage. Rev., 47, 9-24 (2004). crossref(new window)

18.
Yoo, H. J.: Consumers' Responses to the Communication Process of Food Hazard Information: Focusing on the Benzopyrene Incident. KRCEM, 9, 91-112 (2013).

19.
Klein, J. and Dawar, N.: Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. IJRM, 21, 203-217 (2004).

20.
Lee, J. H., Kang, S. J. and Bae, K. S.: A Study on the Relation of Accounting Transparency and Earnings with Management Ethics. KASA, 17, 73-93 (2012).

21.
Hong, S. B., Kang, K. S., Lee, J. S. and Huh, B. Y.: The effects on corporate image, brand image and purchase intention of Service companies' social responsibility. KASTM, 27, 453-473 (2012).

22.
Kwon, B. H.: The Relationships between Image, Relationship Quality and Repurchase Intention on Corporate Social Responsibility Activity of Food Service Franchise Industry. J. Hotel Res., 12, 43-49 (2013).

23.
Kim, H. S.: Publics' awareness of CSR initiatives as the prerequisite of successful CSR implementation. Advert. Res., 86, 5-29 (2010).