A Study on the Analysis of flagship store - Focusing on Peirce's Semiotics -

플래그쉽 스토어의 기호학적 해석에 관한 연구 - 퍼스의 기호학을 중심으로 -

  • 신선주 (건국대학교 디자인대학원 실내환경디자인학과) ;
  • 류호창 (건국대학교 실내디자인학과)
  • Published : 2008.05.30

Abstract

Flagship store has rapidly come into being is the typical tool of brand-communication between enterprises and consumers. Flagstore comprised of a lot of tastes delivers brand-image and builds brand- identity. this research on the ground of Semiotics by Pierce, examined closely the connections between two tastes and analyzed the brand-image had prodused through tastes. The method study restricts the four analytical subjects of the fashion-brands have successfully built brand-image and identity and arranges each brand - identity and constructive strategy. After that, it analyzes the examples of Flagstore on the ground of Semiotics. The purpose of this research focuses how the tastes will have occurred on the Flagstore will express and analyze the brand -identities and presents a methodology it will be able to designe.